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Northbeam

🌎 northbeam.io

Northbeam is a marketing intelligence platform that leverages first-party data and machine learning to provide actionable insights for direct-to-consumer (DTC) and ecommerce brands. The platform specializes in multi-touch attribution and media mix modeling, helping businesses understand customer buying behavior and optimize their marketing strategies for profitable growth.

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Northbeam - Latest News and Updates

• Northbeam has introduced the Northbeam Pixel, a code snippet that collects behavioral information to track customer journeys and enhance marketing insights.
• Northbeam has introduced the Northbeam Pixel, a next-gen tracking tool that provides real-time data to optimize marketing strategies and drive results.
• Northbeam is listed as a required tool proficiency for a Microsoft Ads Media Buyer position at a fast-growing agency.
• Steven Yampolsky, Head of Data Engineering and Platform Infrastructure at Northbeam, used chatGPT to rapidly develop a GCP project pipeline with Airflow, dbt, and Bigquery, saving a week of coding time.

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