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Northbeam

🌎 northbeam.io

Northbeam is a marketing intelligence platform that leverages first-party data and machine learning to provide actionable insights for direct-to-consumer (DTC) and ecommerce brands. The platform specializes in multi-touch attribution and media mix modeling, helping businesses understand customer buying behavior and optimize their marketing strategies for profitable growth.

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Northbeam - Latest News and Updates

• Northbeam increased the pricing for data refresh processing to $3.00 per thousand page views for 8x per day and $3.50 for 12x per day.
• Humza Khan has joined Northbeam as a Senior Media Strategist in the United States, previously serving as Director of Strategy at DTCo.
• Northbeam is mentioned as a valuable addition to tech stacks but does not address signal loss issues affecting Facebook ad costs.
• Philippe Roireau, SVP of Go-To-Market at Northbeam, discussed scaling omnichannel advertising with universal attribution on the Ecommerce Coffee Break Podcast.

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