NetSuite | Competitive Intelligence Profile
NetSuite, founded in 1998 and now part of Oracle, is the world's first cloud company and a leading provider of integrated cloud business...

NetSuite, founded in 1998 and now part of Oracle, is the world's first cloud company and a leading provider of integrated cloud business software. It offers a comprehensive suite of AI-powered applications including ERP, CRM, ecommerce, accounting, HR, supply chain management, and professional services automation. Used by over 43,000 customers globally, NetSuite helps businesses of all sizes, particularly small and medium-sized enterprises, gain insight, control, and agility to manage and grow their operations.
🛍️ NetSuite Product and Pricing Intelligence →
📅 NetSuite Event Participations →
⚖️ NetSuite Regulatory Intelligence →
👔 NetSuite Management and Leadership Team →
⚔️ NetSuite Alternatives and Competitors →
💼 NetSuite Hiring and Layoffs →
🤝 NetSuite Partnerships, Clients and Vendors →
📈 NetSuite Financial Performance, Fundraising, M&A →

🛍️ NetSuite Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Mery von Bernard, a Senior Product Designer at Oracle NetSuite, announced that the next generation of NetSuite embeds conversational AI and agentic workflows across the suite.
- Sanket Shanbhag announced on October 16 that NetSuite's SuiteCloud Platform now enables customers, partners, and developers to build AI agents, connect leading AI models, and compose AI workflows.
- NetSuite announced Subscription Metrics, an AI-powered tool for SaaS and subscription businesses to track growth, forecast revenue, and uncover opportunities with intuitive dashboards and visualizations.
📅 NetSuite Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Oracle NetSuite will host a virtual event on October 22 to recap AI announcements from SuiteWorld 2025, including NetSuite Next and other innovations.
⚖️ NetSuite Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 NetSuite Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Executive Creative Director
[email protected]
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Managing Director
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Managing Director
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CFO
[email protected]
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Managing Director
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Managing Director
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Chief Technology Officer
[email protected]
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CTO
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Chief Financial Officer
[email protected]
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Executive Assistant to EVP, NSGBU Development
[email protected]
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Managing Director
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Non Executive Director
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Managing Director
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Non Executive Director
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Director Customer Support
[email protected]
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Group CEO
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Managing Director
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Managing Director
⚔️ NetSuite Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Sage Intacct |
- Certinia |
- SAP |
- Workday |
- Plex Systems |
- Microsoft Dynamics 365 |
- Infor |
- Oracle Fusion Cloud ERP |
- Salesforce |
- Acumatica |
- Epicor |
- IFS Cloud |
- SAP S/4HANA Cloud |
- Epicor Kinetic |
- Microsoft Dynamics 365 Business Central |
- Acumatica Cloud ERP |
- Deltek |
- Rippling |
- Sage |
- QuickBooks |
- SAP Business One |
- Odoo |
- Fuelfinance |
- Zoho Books |
- FreshBooks |
- Xero

💼 NetSuite Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Roy Cheng, previously an Account Executive at NetSuite in the United States, has joined ProcessUnity as an Account Executive.
🤝 NetSuite Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 NetSuite Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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