National Trust | Competitive Intelligence Profile
The National Trust is a heritage and nature conservation charity operating in England, Wales, and Northern Ireland. It focuses on...
The National Trust is a heritage and nature conservation charity operating in England, Wales, and Northern Ireland. It focuses on preserving historical places, objects, and landscapes, as well as protecting nature and beauty for public enjoyment. The organization offers membership, volunteer opportunities, and various ways to support its conservation efforts, including donations and fundraising. It also runs an online shop selling heritage gifts and sustainable homeware, with proceeds aiding its conservation work.
🛍️ National Trust Product and Pricing Intelligence →
📅 National Trust Event Participations →
⚖️ National Trust Regulatory Intelligence →
👔 National Trust Management and Leadership Team →
⚔️ National Trust Alternatives and Competitors →
💼 National Trust Hiring and Layoffs →
🤝 National Trust Partnerships, Clients and Vendors →
📈 National Trust Financial Performance, Fundraising, M&A →
🛍️ National Trust Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- National Trust reintroduced its Pooch Passport program on September 9, 2025, offering dog treats from partner Forthglade for visits to participating locations until February 28, 2026.
- National Trust released a new book titled 'The Great British Food Tour' by author Jenny Linford on August 27, 2025, to explore British cuisine and support conservation efforts.
- Kate Tregellas, volunteering and community officer for the National Trust in North Devon, announced the launch of a new community outdoor experience area at Arlington Court designed for learning and connection with nature.
📅 National Trust Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- National Trust opens the Whispers of the Wilderness exhibition at Beningbrough Hall on September 2, 2025.
- National Trust presents Heritage Open Days from September 12-21, 2025, offering free access to events and sites across England.
- National Trust opens the Whispers of the Wilderness exhibition at Beningbrough Hall on September 2, 2025, featuring immersive art and nature displays.
⚖️ National Trust Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- National Trust's director-general Hilary McGrady and other charity heads warned the government that new consumer rights rules could cripple membership income by allowing refunds after exhibition access.
- National Trust submitted a retrospective planning application for Treasurer's House after discovering original lift machinery during repairs.
👔 National Trust Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ National Trust Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- alltrails.com |
- nts.org.uk |
- sykescottages.co.uk |
- english-heritage.org.uk |
- lakedistrict.gov.uk |
- visitwales.com |
- forestryengland.uk |
- Historic England |
- Good Environmental Choice |
- World Tourism Organization |
- Tootbus |
- WalkMe |
- SityTrail |
- C M Fund Raising |
- The Woodland Trust |
- Friends of the Earth |
- ARFID Awareness UK |
- Boleskine House |
- www.rspcahalifaxhuddersfieldbradford.org.uk |
- Crown Estate Scotland |
- East Riddlesden Hall |
- Historic Environment Scotland
💼 National Trust Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- National Trust's Nick Snashall, Archaeologist for the Stonehenge & Avebury WHS, welcomed Sarah Nichols as the new Chair of the Stonehenge & Avebury WHS Executive Board.
- National Trust plans to cut around 550 jobs (6% of its workforce) due to increased costs from the National Living Wage and employer’s National Insurance contributions.
🤝 National Trust Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- National Trust partners with Natural England and others to launch the Nature Towns and Cities program, which awarded £15.4 million to 40 UK towns and cities in July 2025 for urban green space transformation.
- National Trust partners with AccessAble to provide detailed accessibility guides for visitors at Winkworth Arboretum.
- National Trust partnered with Le Chameau to launch a limited edition sustainable boot in September, as stated by Becky Stanford, Head of Brand Licensing Delivery at the National Trust.
📈 National Trust Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- National Trust faces closures and redundancies as financial challenges mount.
- National Trust saw a 39% surge in young people joining as members, with over 40,000 aged 18 to 25 signing up in the last financial year.
- National Trust funded satellite tags for two hen harrier chicks in the Peak District to protect them from persecution and gather data on their behavior.
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