Mullvad VPN | Competitive Intelligence Profile
Mullvad VPN is a privacy-focused service that provides a Virtual Private Network (VPN) to help users keep their online activity,...
Mullvad VPN is a privacy-focused service that provides a Virtual Private Network (VPN) to help users keep their online activity, identity, and location private. The company advocates for internet freedom and privacy as fundamental rights, offering tools to combat mass surveillance and censorship. Their services include the Mullvad Browser, developed in collaboration with the Tor Project, aimed at minimizing online tracking.
🛍️ Mullvad VPN Product and Pricing Intelligence →
📅 Mullvad VPN Event Participations →
⚖️ Mullvad VPN Regulatory Intelligence →
👔 Mullvad VPN Management and Leadership Team →
⚔️ Mullvad VPN Alternatives and Competitors →
💼 Mullvad VPN Hiring and Layoffs →
🤝 Mullvad VPN Partnerships, Clients and Vendors →
📈 Mullvad VPN Financial Performance, Fundraising, M&A →
🛍️ Mullvad VPN Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Mullvad VPN announced that starting with version 2025.2, their Android app builds are reproducible, allowing users to verify the app is built from the published open source code.
- Mullvad VPN increased its server count to 709, expanded to 88 cities, and added a new provider, now totaling 17 providers.
- Mullvad VPN launched a privacy-focused search engine called Leta, which is free to use without requiring a Mullvad VPN subscription and allows users to choose between Google or Brave as the search backend.
📅 Mullvad VPN Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
⚖️ Mullvad VPN Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Mullvad VPN expresses skepticism about the EU's ProtectEU Encryption Plan, indicating uncertainty about its impact on VPNs.
👔 Mullvad VPN Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ Mullvad VPN Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Netgate pfSense |
- Absolute Secure Access |
- OpenVPN Access Server |
- GoodAccess |
- Azure Virtual Network |
- NordLayer |
- Check Point Harmony SASE |
- CloudConnexa |
- AirVPN |
- IVPN |
- ExpressVPN |
- Surfshark |
- Private Internet Access |
- IPVanish |
- AdGuard VPN |
- Proton VPN |
- Mozilla VPN |
- TorGuard |
- Cisco AnyConnect |
- Google VPC |
- Bitdefender Premium Security |
- NordVPN
💼 Mullvad VPN Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Mullvad VPN is hiring a Head of Development, as announced by CEO Jan Jonsson on April 22, 2025.
🤝 Mullvad VPN Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Mullvad VPN Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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