MERGE | Competitive Intelligence Profile

MERGE is a full-service marketing and technology solutions company that specializes in delivering storytelling through technology....


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MERGE is a full-service marketing and technology solutions company that specializes in delivering storytelling through technology. With a focus on health, wellness, and happiness, MERGE combines strategy, creative, and technology to understand and influence consumer decisions. The company serves various industries including healthcare, financial services, retail, and technology, offering services like branding, digital marketing, media services, and digital platform development. MERGE is known for its human approach to data-driven experiences and has offices in major cities across the United States.

Website
Headquarters
Chicago, Illinois
Size
501-1000 employees
Industry
Advertising Services
Specialities
business strategy, branding, creative, Social Media, Media Services, UI & UX Design, Technology Infrastructure, eCommerce, Digital Asset Management, Marketing, CRM, Research, Content management systems, strategy, digital marketing, financial marketing, healthcare marketing, storytelling, data analytics, marketo, business intelligence, paid media, performance marketing, marketing strategy, media, platform services, food marketing, qsr marketing, casual dining marketing, health insurance marketing, health provider marketing, retail marketing, consumer marketing, sitecore services, domo, website development, Adobe Workfront Marketing

🛍️ MERGE Product and Pricing Intelligence →

📅 MERGE Event Participations →

⚖️ MERGE Regulatory Intelligence →

👔 MERGE Management and Leadership Team →

⚔️ MERGE Alternatives and Competitors →

💼 MERGE Hiring and Layoffs →

🤝 MERGE Partnerships, Clients and Vendors →

📈 MERGE Financial Performance, Fundraising, M&A →


🛍️ MERGE Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • MERGE used a Netflix-inspired approach to simplify the Broward Health Find a Doctor experience by organizing providers into intuitive categories based on patient research.
  • MERGE and Elanco won Best Interactive Exhibit at AVMA2025 in Washington, DC for their engaging science-themed displays.
  • MERGE won Best Interactive Exhibit at AVMA2025 for their Playing with Fire booth, as announced by George Bird, Director of Experience Design at MERGE.


📅 MERGE Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • MERGE's Chief Revenue Officer Heidi West will discuss how brands build consumer loyalty in healthcare marketing.
  • MERGE held a town hall at its Atlanta office to share updates, celebrate wins, and appreciate client work.

⚖️ MERGE Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 MERGE Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ MERGE Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Bader Rutter
  • |
  • The Designory
  • |
  • 9Rooftops
  • |
  • Marcus Thomas
  • |
  • Digital Remedy
  • |
  • Envisionit Chicago, LLC
  • |
  • NextMark
  • |
  • RevHealth
  • |
  • Panda Insight
  • |
  • PARTNERS+simons
  • |
  • KlientBoost
  • |
  • The Free Website Guys
  • |
  • memoryBlue
  • |
  • SmartSites
  • |
  • INFUSE
  • |
  • Motion
  • |
  • OH Partners
  • |
  • ParkerWhite
  • |
  • Minds + Assembly
  • |
  • Boostability
  • |
  • One North Interactive
  • |
  • Anteriad
  • |
  • Critical Mass
  • |
  • Huge


💼 MERGE Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • MERGE is hiring a VP of Client Services in Kansas City to lead client engagement and multi-channel marketing strategies.


🤝 MERGE Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • MERGE helped Kroger save 35% time in marketing operations by streamlining workflows and linking strategic goals to marketing results.
  • MERGE achieved a 33% improvement in project turnaround times by using Google Workspace and Gemini AI, as shared by their CTO Kyle Smith.


📈 MERGE Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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