McAfee | Competitive Intelligence Profile
McAfee is a leading company in the computer and network security industry, headquartered in San Jose, California. The company focuses...
McAfee is a leading company in the computer and network security industry, headquartered in San Jose, California. The company focuses on creating advanced online protection solutions, including antivirus software, VPN services, and identity theft protection. McAfee aims to make life online safe and enjoyable for everyone, providing comprehensive security for individuals and families against various online threats.
🛍️ McAfee Product and Pricing Intelligence →
📅 McAfee Event Participations →
⚖️ McAfee Regulatory Intelligence →
👔 McAfee Management and Leadership Team →
⚔️ McAfee Alternatives and Competitors →
💼 McAfee Hiring and Layoffs →
🤝 McAfee Partnerships, Clients and Vendors →
📈 McAfee Financial Performance, Fundraising, M&A →
🛍️ McAfee Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- McAfee updated its pricing for antivirus plans in Australia, with Essential now at A$84.95/yr (saving A$75.00), Premium at A$94.95/yr (saving A$110.00), and Advanced at A$139.95/yr (saving A$140.00), while also adjusting family plan prices and emphasizing 'LIVE YOUR LIFE ONLINE FREELY AND CONFIDENTLY' in its messaging.
- On May 14, 2025, McAfee launched a new Scam Detector feature included in all core plans and introduced a campaign called Scam Stories to address scam stigma.
- McAfee adds the Scam Detector feature to automatically identify scams.
📅 McAfee Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- McAfee's CMO Stephanie Fried participated in a panel at the Marketing Hall of Fame event in NYC to discuss AI's role in customer engagement.
- McAfee's team in Cork participated in their Global Community Service Day by helping with gardening at Enable Ireland's St Laurence's site.
- McAfee will participate in the SX Security Exchange Conference on May 15 at Marina Bay Sands, Singapore, with Rodman R. sharing insights on security solutions.
⚖️ McAfee Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Mary Kate Cornett has filed a lawsuit against Pat McAfee and ESPN for defamation after McAfee amplified a false rumor on his show, causing her significant distress.
- On May 28, 2025, McAfee announced its membership in the Global Anti-Scam Alliance and reported on a significant data breach at Adidas.
👔 McAfee Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Information Officer
[email protected] -
Chief Financial Officer[email protected]
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Chief Architect of Tomorrow’s Cyber Defenses[email protected]
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Co-Founder and CTO[email protected]
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Chief Accounting Officer[email protected]
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Vice President of Customer Success[email protected]
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Vice President Technology Strategy & Employee Experience[email protected]
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Vice President, Tax & Treasury[email protected]
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CFO & COO[email protected]
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Cloud Software Architect- CTO office[email protected]
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Vice President of Engineering[email protected]
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Principal Engineer / Chief AI Scientist[email protected]
⚔️ McAfee Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Avg Antivirus |
- Quick Heal |
- Kaspersky |
- K7 Antivirus |
- Trend Micro |
- Symantec Endpoint Protection |
- Sunrise Total Security |
- AVG Internet Security |
- ZoneAlarm Pro Firewall |
- Sophos |
- Total Defense Anti-Virus |
- CrowdStrike Falcon Endpoint Protection Platform |
- Aura Antivirus Ultimate |
- Norton 360 with LifeLock Select |
- Bitdefender Ultimate Security |
- TotalAV |
- ESET |
- Emsisoft |
- SentinelOne Singularity Platform |
- Microsoft Defender |
- Cyberhaven |
- Forcepoint DLP |
- Symantec DLP |
- Mitre |
- Datto
💼 McAfee Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Chris Hatter has joined McAfee as Chief Information Security Officer in the United States, previously serving as Operating Partner at NumberOne AI.
- Harpal S. has joined McAfee as Senior Director of Engineering, Marketing Technology from PayPal where he was Director, Engineering.
- Lindsay Lutz has joined McAfee as Sr. Director, US Head of Commercial Legal from Intel Corporation, where she was Associate General Counsel, Product & Commercial Legal.
🤝 McAfee Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- McAfee's Customer Support Group focuses on designing and delivering high-impact training programs aligned with the company's strategic objectives, including a Train the Trainer program for vendors.
📈 McAfee Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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