Maxima | Competitive Intelligence Profile
Maxima is a leading retail chain in the Baltic region, known for its supermarkets and hypermarkets. It offers a wide range of products...
Maxima is a leading retail chain in the Baltic region, known for its supermarkets and hypermarkets. It offers a wide range of products including groceries, household items, and personal care products. Operating under 'Maxima Grupe', it is the largest retail network and employer in the Baltics, with over 30,000 employees across Lithuania, Latvia, Estonia, Poland, and Bulgaria. In Latvia alone, Maxima has more than 150 stores, an e-shop, and logistics centers, employing over 7,500 people. The company prides itself on its private label products, variety of payment services, and commitment to quality, selection, and low prices.
🛍️ Maxima Product and Pricing Intelligence →
📅 Maxima Event Participations →
⚖️ Maxima Regulatory Intelligence →
👔 Maxima Management and Leadership Team →
⚔️ Maxima Alternatives and Competitors →
💼 Maxima Hiring and Layoffs →
🤝 Maxima Partnerships, Clients and Vendors →
📈 Maxima Financial Performance, Fundraising, M&A →
🛍️ Maxima Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Maxima's LOW PRICE BASKET initiative increased customer interest by 90% in its second week, featuring top products like watermelons, potatoes, and tomatoes, and now includes 40% local producers' goods until July 14.
- Maxima Latvija's 'Low Price Basket' initiative saw a 90% demand increase, with a 25% average price drop and 40% of products from local suppliers, as stated by Edvīns Lakstīgala, their Category Management and Procurement Director.
- A customer complained about rude service from a Maxima employee in Riga on July 8.
📅 Maxima Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Maxima participates in the NVA Summer Employment Program for the 14th year, offering young people their first job experience in retail.
⚖️ Maxima Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Maxima Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Executive Officer
[email protected] -
CFO
⚔️ Maxima Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- KOOL Latvija |
- Snack'O Land |
- Ozolkalna kulinrija |
- Buick LaCrosse |
- Chevrolet Impala |
- Chrysler 300 |
- Dodge Charger |
- Genesis G80 |
- Mercedes-Benz C300 |
- RED Appointments |
- Extrastaff
💼 Maxima Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
🤝 Maxima Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Maxima Latvija supports young farmers in growing 3000 pumpkin seeds for local harvest and a championship in mid-October.
📈 Maxima Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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