Matter | Competitive Intelligence Profile
Matter is a Brand Elevation Agency that integrates PR, marketing, and creative services into campaigns designed to inspire action...
Matter is a Brand Elevation Agency that integrates PR, marketing, and creative services into campaigns designed to inspire action and build value. Founded in 2003, with offices throughout North America, Matter works with innovative companies across high-technology, healthcare, consumer technology, professional services, and consumer markets. The agency specializes in storytelling, focusing on delivering clients' messages to the right audiences through various channels, including in-house video production, animation, and web development services.
🛍️ Matter Product and Pricing Intelligence →
📅 Matter Event Participations →
⚖️ Matter Regulatory Intelligence →
👔 Matter Management and Leadership Team →
⚔️ Matter Alternatives and Competitors →
💼 Matter Hiring and Layoffs →
🤝 Matter Partnerships, Clients and Vendors →
📈 Matter Financial Performance, Fundraising, M&A →
🛍️ Matter Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Matter Communications receives strong client praise for accessibility, responsiveness, and effective public relations strategies, with 100% of reviewers appreciating their project management and media strategy.
- Matter VP Kirsten Minnon and the Consumer PR team offer a fast, effective solution for brands aiming to feature in top-tier holiday gift guides.
📅 Matter Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
⚖️ Matter Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Matter Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Principal & CEO
[email protected]
⚔️ Matter Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Nectar HR |
- Bonusly |
- Motivosity |
- Awardco |
- Everlaw |
- Relativity |
- Logikcull |
- Marcus Thomas |
- GS&F |
- Meridian Group |
- Wagstaff Worldwide |
- Bliss |
- Corkery Group Unlimited |
- LAK |
- BCW Global |
- Edelman |
- FleishmanHillard |
- 42West |
- Nectar Communications |
- Kel and Partners |
- Boston By Design |
- March Communications |
- Anthem Health Plans, Inc. |
- FlexMR |
- The Nursery Research and Planning |
- Stratistics MRC |
- StratAdviser
💼 Matter Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
🤝 Matter Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Matter Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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