Mattel | Competitive Intelligence Profile
Mattel is a leading global toy and family entertainment company with an iconic brand portfolio including Barbie, Hot Wheels, Fisher-Price,...
Mattel is a leading global toy and family entertainment company with an iconic brand portfolio including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, and others. The company creates toys, content, consumer products, and experiences, sold through major retailers worldwide. Its mission focuses on empowering generations through play and childhood wonder.
🛍️ Mattel Product and Pricing Intelligence →
📅 Mattel Event Participations →
⚖️ Mattel Regulatory Intelligence →
👔 Mattel Management and Leadership Team →
⚔️ Mattel Alternatives and Competitors →
💼 Mattel Hiring and Layoffs →
🤝 Mattel Partnerships, Clients and Vendors →
📈 Mattel Financial Performance, Fundraising, M&A →
🛍️ Mattel Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Mattel released a new WWE toy figure of CM Punk based on his 'Pipebomb' promo, available exclusively from Ringside Collectibles.
📅 Mattel Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
⚖️ Mattel Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Mattel Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chairman and CEO
[email protected] -
Executive Vice President, Chief Brand Officer
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Chief Financial Officer[email protected]
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Non Executive Director[email protected]
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Chief Financial Officer
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Executive Vice President and Chief Legal Officer[email protected]
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Executive vice president
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CEO[email protected]
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CTO[email protected]
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CEO
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Director Customer Service[email protected]
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CEO[email protected]
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Managing Director
⚔️ Mattel Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Hasbro |
- Pixar Animation Studios |
- The Walt Disney Company |
- MGA Entertainment |
- Carnival Corporation |
- LEGO Group |
- Spin Master |
- JAKKS Pacific |
- Bandai |
- Bandai Namco Holdings Inc. |
- Take-Two Interactive Software |
- Brunswick |
- Polaris |
- Sturm, Ruger & Co. |
- Bandai Namco Entertainment America |
- Fisher-Price, Inc. |
- GUND |
- Moose Toys |
- Wowwee Toys |
- Playmobil |
- Tomy |
- VTech |
- Smoakland |
- Fountain Software |
- Professional Interpreter Exchange
💼 Mattel Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- David Traughber left Mattel as Senior Vice President Commercial Finance in the United States to join Dollar Tree Stores as Senior Vice President Finance.
- Dom Furlong joined Mattel as Director, Global Brand Strategy & Operations in the United States.
🤝 Mattel Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Mattel Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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