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RivalSense tracks the most important product launches, fundraising news, partnerships, hiring activities, pricing changes, tech news, vendors, corporate filings, media mentions, and other developments of companies you're following 💡

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Lyft

🌎 lyft.com

Lyft is a rideshare company founded in 2012 by Logan Green and John Zimmer. It is available to approximately 95 percent of the United States population as well as select cities in Canada. Lyft is committed to effecting positive change for cities by offsetting carbon emissions from all rides and promoting transportation equity through shared rides, bikeshare systems, electric scooters, and public transit partnerships.

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Lyft - Latest News and Updates

• Lyft expanded its exclusive pricing benefits to include both Standard and XL rides.
• Lyft's CEO David Risher announced the company's entry into Europe through a partnership with FREENOW.
• Lyft is partnering with PHX Arena for a giveaway offering Lyft credits and tickets to J Balvin's concert on May 1st.
• Lyft Media has partnered with StackAdapt to introduce programmatic in-app advertising, allowing brands to target Lyft riders with hyper-local, intent-based campaigns using Kevel's ad-serving technology.
• Lyft's iOS app can detect when users land at an airport and send push notifications, even with location services and background app refresh turned off, possibly by inferring from IP location changes or other non-location services data.

• Lyft is investigating an incident where a Toronto passenger received a text with a transcript of her conversation, revealing a pilot program that records and transcribes in-car conversations.
• Brooklyn Basin announced the addition of Lyft Bay Wheels Bikes at the 9th Avenue Terminal building in Oakland.
• Vincent Lavallee, FCAS has left Lyft as Senior Manager, Risk Science to join DoorDash as Director, Actuarial in the United States.
• A Toronto woman reported that her conversation during a Lyft ride was wiretapped, leading to privacy concerns and Lyft's subsequent denial of any pilot testing related to the incident.

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