Lufthansa | Competitive Intelligence Profile
Lufthansa is a major global airline based in Frankfurt am Main, Germany, operating flights to over 200 destinations in 74 countries...

Lufthansa is a major global airline based in Frankfurt am Main, Germany, operating flights to over 200 destinations in 74 countries from hubs in Frankfurt and Munich. It focuses on premium service, sustainability, and innovation in aviation, offering various travel classes, in-flight entertainment, and digital solutions.
🛍️ Lufthansa Product and Pricing Intelligence →
📅 Lufthansa Event Participations →
⚖️ Lufthansa Regulatory Intelligence →
👔 Lufthansa Management and Leadership Team →
⚔️ Lufthansa Alternatives and Competitors →
💼 Lufthansa Hiring and Layoffs →
🤝 Lufthansa Partnerships, Clients and Vendors →
📈 Lufthansa Financial Performance, Fundraising, M&A →

🛍️ Lufthansa Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Lufthansa Group launched Lufthansa Aviation, a new subsidiary that will manage operations for Lufthansa Cityline and Lufthansa City Airlines.
- Lufthansa Cargo and Swiss WorldCargo, the cargo divisions of Lufthansa Group, are aligning their commercial and operational businesses to unlock synergies while retaining their individual brand identities.
- Lufthansa launched its first Dreamliner with Lufthansa Allegris, featuring artwork by @ZELENINART.
📅 Lufthansa Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Lufthansa operates a travel kiosk at the Seattle Christmas Market from November 20 to December 24, 2025, offering German treats and information about its nonstop Seattle to Munich route.
- Lufthansa Systems hosted the Airline Forum 2025 in Berlin, featuring the launch of its redesigned NetLine Crew Pairing Application and discussions on AI applications in aviation.
- Lufthansa will showcase its Allegris First Class in the Windward VIP Lounge at Superyacht Village from October 29 to November 2, 2025.
⚖️ Lufthansa Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Lufthansa secured over 400,000 euros in compensation from climate activists of the Last Generation movement for the Hamburg airport blockade.
- Lufthansa Group CEO Carsten Spohr says the US government shutdown is causing delays in Boeing aircraft certifications and deliveries.
👔 Lufthansa Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CFO Lufthansa German Airlines
[email protected]
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Director
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CEO
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Referent CEO Lufthansa Airlines
[email protected]
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CEO
[email protected]
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CEO
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CEO
[email protected]
⚔️ Lufthansa Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- KLM Royal Dutch |
- easyJet |
- Etihad Airways |
- Swiss International Airlines |
- Delta Air Lines Inc |
- WestJet |
- Scandinavian Airlines |
- Air Europa |
- Emirates |
- Air France |
- Air Canada |
- Air India |
- Singapore Airlines |
- United Airlines |
- Malaysia Airlines |
- Qatar Airways |
- Qantas Airways |
- Austrian Airlines |
- British Airways Holidays |
- American Airlines |
- Turkish Airlines |
- IAG |
- Korean Air |
- AirAsia |
- Cathay Pacific

💼 Lufthansa Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Lufthansa's board of directors nominated Johannes Teyssen as its next Chairman on September 16, 2025.
- Ulrike Schneider left Lufthansa as Head of Corporate Compliance Consulting in Germany to become Senior Director Legal, Compliance and Political Affairs at Lufthansa Cargo.
- Alexander Geßwein left Lufthansa CityLine GmbH as Head of Production in Germany to join Lufthansa as Head of Production.
🤝 Lufthansa Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Lufthansa Group partners with Klarna to offer flexible payment options like pay later for travel bookings starting in November.
- Lufthansa is partnering with Sproutly to tokenize carbon capture and plant over 711,000 trees.
- Lufthansa Technik expanded its partnership with Chromalloy to offer cost-effective PMA components for IAE V2500 engines, with two turbine blade types already FAA-certified and in operational service.
📈 Lufthansa Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Lufthansa's CEO stated on December 3 that the company is on the path back to profitability due to its restructuring programme.
- Lufthansa competes with Air France-KLM and IAG to acquire a 49.9% stake in Portuguese airline TAP, with bid deadlines until November 22.
- Lufthansa Group CEO Carsten Spohr announced the company formally submitted an expression of interest to acquire a minority stake in TAP Air Portugal during its privatization.
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