Lufthansa | Competitive Intelligence Profile
Lufthansa is a major global airline based in Frankfurt am Main, Germany, operating flights to over 200 destinations in 74 countries...
Lufthansa is a major global airline based in Frankfurt am Main, Germany, operating flights to over 200 destinations in 74 countries from hubs in Frankfurt and Munich. It focuses on premium service, sustainability, and innovation in aviation, offering various travel classes, in-flight entertainment, and digital solutions.
🛍️ Lufthansa Product and Pricing Intelligence →
📅 Lufthansa Event Participations →
⚖️ Lufthansa Regulatory Intelligence →
👔 Lufthansa Management and Leadership Team →
⚔️ Lufthansa Alternatives and Competitors →
💼 Lufthansa Hiring and Layoffs →
🤝 Lufthansa Partnerships, Clients and Vendors →
📈 Lufthansa Financial Performance, Fundraising, M&A →
🛍️ Lufthansa Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Lufthansa launched its Allegris Business Class Suite on an A350 flight from PVG to MUC, featuring a sliding door, spacious design, seat heating and cooling, and Michelin-starred meals.
- Lufthansa introduced a pre-order option for onboard meals, including fresh salads and sweet treats, on August 15.
- Lufthansa Cargo is offering customers more belly capacity in Europe and expanded global capacity for winter following its cooperation with ITA Airways.
📅 Lufthansa Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Lufthansa Group's 2025 Roadshow connected over 1,500 participants across seven German cities to share ideas and reconnect with corporate clients and travel partners.
⚖️ Lufthansa Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Lufthansa Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CFO Lufthansa German Airlines
[email protected] -
Director[email protected]
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CEO[email protected]
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Referent CEO Lufthansa Airlines[email protected]
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CEO[email protected]
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CEO[email protected]
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CEO[email protected]
⚔️ Lufthansa Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- KLM Royal Dutch |
- easyJet |
- Etihad Airways |
- Swiss International Airlines |
- Delta Air Lines Inc |
- WestJet |
- Scandinavian Airlines |
- Air Europa |
- Emirates |
- Air France |
- Air Canada |
- Air India |
- Singapore Airlines |
- United Airlines |
- Malaysia Airlines |
- Qatar Airways |
- Qantas Airways |
- Austrian Airlines |
- British Airways Holidays |
- American Airlines |
- Turkish Airlines |
- IAG |
- Korean Air |
- AirAsia |
- Cathay Pacific
💼 Lufthansa Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Lufthansa appointed Francesco Sciortino as manager of Frankfurt Airport headquarters and a board member, and Heiko Reitz as director of the Munich center, effective September 1, to address operational challenges.
- Dennis Beckmann left Lufthansa as Senior Manager Controlling - Onboard Services Standards Lufthansa Group in Germany to become Head of Production Support at Lufthansa Cargo.
🤝 Lufthansa Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Lufthansa Cargo signed a Memorandum of Understanding with SHEIN on August 19, 2025 to scale up the use of sustainable aviation fuel for cargo flights.
📈 Lufthansa Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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