Lippert | Competitive Intelligence Profile
Lippert is a leading manufacturer and supplier of high-quality components and accessories for the recreational vehicle (RV), marine,...
Lippert is a leading manufacturer and supplier of high-quality components and accessories for the recreational vehicle (RV), marine, automotive, and building products industries. With a focus on enhancing outdoor living and adventures, Lippert offers a wide range of products including RV chassis, awnings, marine furniture, towing products, and more. Headquartered in Elkhart, Indiana, the company is dedicated to innovation and quality, serving both the original equipment manufacturer (OEM) and aftermarket segments.
🛍️ Lippert Product and Pricing Intelligence →
📅 Lippert Event Participations →
⚖️ Lippert Regulatory Intelligence →
👔 Lippert Management and Leadership Team →
⚔️ Lippert Alternatives and Competitors →
💼 Lippert Hiring and Layoffs →
🤝 Lippert Partnerships, Clients and Vendors →
📈 Lippert Financial Performance, Fundraising, M&A →
🛍️ Lippert Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Lippert introduced its new marine ladder at the IBEX show on October 7.
- Lippert introduced the Inkey door passive entry system, which uses RFID tags for smart entry, includes an un-clonable master key for safety, and can manage up to 10 tags.
- Lippert rebranded Freedman Seating as Freedman by Lippert on September 10.
📅 Lippert Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Lippert is teaming up with Jordan Hail and his team at ACI to showcase their builds at booth #55103 at The SEMA Show.
- Lippert is heading to the IBEX International BoatBuilders' Exhibition & Conference to showcase innovations.
- Lippert is heading to the IBEX show to showcase marine innovations including shallow water anchors, windshields, ATF, bimini, flooring, glass rails, and furniture.
⚖️ Lippert Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Lippert Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CFO Italy
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EVP & Chief Financial Officer
[email protected] -
Executive Vice President, Chief Legal and Human Resources Officer, and Corporate Secretary[email protected]
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CEO[email protected]
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CFO
⚔️ Lippert Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
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💼 Lippert Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Lippert is hiring a Director of Marketing for the North American OEM Group in the United States, focusing on strategic marketing for RV, marine, building, and transportation products.
- Bill Wenz left Lippert as General Manager in the United States to become Chief Operating Officer at Viwinco Windows.
- Enrico Lucarelli joined Lippert as Director - EMEA enterprise solutions in Italy, previously Program Manager at Baker Hughes.
🤝 Lippert Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Cougar by Keystone and Lippert recently collaborated for a marketing project in Death Valley, California, showcasing RV innovation in extreme environments.
- Lippert partners with Bassmaster as the title sponsor of a 2026 Bassmaster Elite Series event and Pro-Am tournament.
- Lippert's VP of Data and AI Kenan Colson reported that the company reduced agent onboarding time from 6 months to 4 weeks and expects to save $2.1 million by the end of 2025 through its GenAI implementation with Databricks.
📈 Lippert Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Lippert acquired Bigfoot Hydraulic Systems from Leveltron on October 13.
- Lippert transitioned RVibrake's website to its own and moved manufacturing to its Juarez, Mexico plant after acquiring the brand in March.
- Lippert reported second-quarter sales of $1.1 billion, a 5% increase year-over-year, with quarterly profits of $58 million, driven by higher North American RV sales and acquisitions.
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