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LG Ad Solutions

🌎 lgads.tv

LG Ad Solutions is a leader in connected TV and cross-screen advertising, helping brands achieve unduplicated reach and maximize return on ad spend. The company combines years of experience in delivering premium home entertainment products with big data and Video AI to connect brands with audiences across various screens. Their platform integrates technologies from top TV industry leaders, providing a unified solution for planning, activating, and measuring media across connected TVs and digital video. LG Ad Solutions specializes in actionable insights that help marketers optimize their campaigns and understand ad performance.

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LG Ad Solutions - Latest News and Updates

• LG Ad Solutions has joined Innovid's Harmony initiative to optimize CTV advertising, potentially saving the industry $1 billion in 2024.
• LG Ad Solutions is hiring Sales Directors in Toronto and Vancouver to lead strategic initiatives and partnerships in connected TV advertising.
• Tony Marlow from LG Ad Solutions participated in a panel at the Beet.TV Beet Retreat on November 15 discussing the collaboration between publishers and OEMs in CTV.
• Serge Matta, President of Global Ad Sales at LG Ad Solutions, highlights the company's use of 40 million LG Smart TVs in the US to offer retail media advertisers precise targeting and measurable results through first- and third-party data.

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