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LG Ad Solutions

🌎 lgads.tv

LG Ad Solutions is a leader in connected TV and cross-screen advertising, helping brands achieve unduplicated reach and maximize return on ad spend. The company combines years of experience in delivering premium home entertainment products with big data and Video AI to connect brands with audiences across various screens. Their platform integrates technologies from top TV industry leaders, providing a unified solution for planning, activating, and measuring media across connected TVs and digital video. LG Ad Solutions specializes in actionable insights that help marketers optimize their campaigns and understand ad performance.

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LG Ad Solutions - Latest News and Updates

• LG Ad Solutions released 'The Shoppable TV Report: 2025 and Beyond,' revealing new consumer habits and preferences in shoppable TV advertising.
• LG Ad Solutions released 'The Shoppable TV Report: 2025 and Beyond' highlighting that 43% of CTV users want to shop online via their TV.
• On March 8, LG Ad Solutions is sponsoring the Digital Women IWD Lunch to celebrate International Women's Day.
• On March 7, Ed Wale, VP International at LG Ad Solutions, discussed the Smart TV homescreen as a key entry point for audiences at VideoWeek's New Video Frontiers event in London.
• Tony Marlow, CMO at LG Ad Solutions, highlighted that streaming platforms were the real winners of this year's awards season, with 75% of CTV users interested in watching award shows.

• Helen Keelan, Senior Sales Director at LG Ad Solutions, emphasized the importance of accelerating progress in the industry during International Women's Day.

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