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LG Ad Solutions

🌎 lgads.tv

LG Ad Solutions is a leader in connected TV and cross-screen advertising, helping brands achieve unduplicated reach and maximize return on ad spend. The company combines years of experience in delivering premium home entertainment products with big data and Video AI to connect brands with audiences across various screens. Their platform integrates technologies from top TV industry leaders, providing a unified solution for planning, activating, and measuring media across connected TVs and digital video. LG Ad Solutions specializes in actionable insights that help marketers optimize their campaigns and understand ad performance.

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LG Ad Solutions - Latest News and Updates

• Chloe Efthyvoulos has joined LG Ad Solutions as Senior Sales Director - Brand Partnerships in Canada, previously serving as Head of Industry - Food & Beverage, Restaurants at TikTok.
• Helen Keelan, Senior Sales Director at LG Ad Solutions, emphasizes the importance of audience targeting and AI-driven analytics for effective CTV strategies.
• Tony Marlow, Global CMO of LG Ad Solutions, discussed marketing psychology, GenAI, and CTV advertising on The Media Odyssey podcast.
• Julian Zilberbrand, Global Head of Data Solutions at LG Ad Solutions, will speak on multiple panels at the Beet Retreat in San Juan, February 27.

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