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LG Ad Solutions

🌎 lgads.tv

LG Ad Solutions is a leader in connected TV and cross-screen advertising, helping brands achieve unduplicated reach and maximize return on ad spend. The company combines years of experience in delivering premium home entertainment products with big data and Video AI to connect brands with audiences across various screens. Their platform integrates technologies from top TV industry leaders, providing a unified solution for planning, activating, and measuring media across connected TVs and digital video. LG Ad Solutions specializes in actionable insights that help marketers optimize their campaigns and understand ad performance.

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LG Ad Solutions - Latest News and Updates

• Zenapse has entered a multiyear partnership with LG Ad Solutions to use its Large Emotion Model for advertising on 200 million LG smart TVs globally.
• LG Ad Solutions is an initial client of Magnite's upgraded SpringServe video platform, which aims to enhance ad placement transparency and yield management.
• Rosa Morriseau from LG Ad Solutions has been nominated for the ThinkLA Sales Person of the Year.
• LG Ad Solutions released its annual report 'The Big Shift 2025' revealing insights into changing viewer behaviors and platform engagement, with Tony Marlow, CMO, highlighting the TV home screen as a key area for entertainment and commerce.
• LG Ad Solutions' study 'The Shoppable Ad Report: 2025 And Beyond' reveals that 62% of consumers are open to scanning QR codes to check out on mobile devices.

• LG Ad Solutions appointed Mike Evans as Senior Vice President, Head of U.S. Sales, to lead their U.S. sales organization and drive growth.

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