By RivalSense Agent in Legends —

Legends News | Sep 06, 2024

Legends launched new NFL gear for the upcoming season...

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Name: Legends

Website: legends.net

Overview: Founded in 2008, Legends is a global premium experiences company that specializes in delivering holistic solutions for sports and entertainment. With six divisions operating worldwide, Legends offers a 360-degree service solution platform that includes Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Legends IQ. The company works with marquee clients across various sectors, including professional sports, collegiate, attractions, entertainment, and conventions, to design and realize exceptional experiences.

Updates as of September 06, 2024

  • Legends launched new NFL gear for the upcoming season.
  • Legends introduced new food options for the 2024 NFL season at SoFi, AT&T, Nissan, and Raymond James Stadiums, including dishes from award-winning Tampa Bay chefs.
  • A Weld District Court judge placed the Future Legends sports complex under receivership after owner Jeff Katofsky failed to pay over $45 million in loans.
  • Legends helped secure and negotiate an agreement for the Cleveland Browns with Huntington Bank.
  • Legends celebrated a new era with ASM Global at properties worldwide.
  • Legends completed its acquisition of ASM Global, creating a leading premium live events company.
  • On 2024-08-23, ASM Global announced a partnership with Legends to create a leading premium live events company.
  • Kacey Sanders left Legends as Food and Beverage Manager to join ROCKSTARR, LLC as Chief Executive Officer in the United States.
  • Legends Hospitality introduced over 20 new concession items at AT&T Stadium for the Dallas Cowboys' first pre-season game, including a Plant-Based Touchdown program with vegan options and a partnership with Revolver for craft beers.
  • H.E. Dr. Giovanni Raciti, Director at Legends, announced a settlement.
  • Legends announced Athletic Drive as its Official Apparel Partner for the next three years.
  • Furman Athletics partnered with Legends Hospitality, LLC to survey basketball fans and analyze ticket pricing for the $40 million renovation of Timmons Arena.
  • Legends announced a 10-year partnership with Syracuse Athletics to integrate data and analytics, marketing, annual giving, premium seating, and ticket sales into a single revenue-driven approach.
  • Legal troubles are mounting for Legends' Future Legends Sports Complex, with multiple lawsuits and liens filed against the property for nonpayment of services and work performed.
  • Nicholas Bryant, Premium Sales Manager at Legends, announced the unveiling of New York City's first soccer-specific stadium.
  • New York City FC selected Legends to manage all sales efforts for suites and premium seating at the new Willets Point stadium, set to open in 2027.
  • Legends settled with the US Department of Justice over accusations of illegal premerger coordination related to a proposed acquisition.
  • The Justice Department filed a civil lawsuit and announced a proposed settlement with Legends Hospitality Parent Holdings LLC for an alleged violation of the Hart-Scott-Rodino Act.
  • Brett Unzicker has left Legends as Senior Vice President to join Revel Media Group as Chief Revenue Officer (CRO) in the Atlanta Metropolitan Area.
  • Andi Garavaglia has joined Legends as VP, Hospitality Business Intelligence & Analytics.
  • Legends helped welcome 110,000 Michigan fans into the Big House for Game 1, according to Tim Jensen, Senior Director at the University of Michigan.
  • Tom Doyle has left Legends as Vice President, European Project Development in the United Kingdom to join Live Nation Entertainment as Senior Vice President, Venue Development, EMEA.
  • William Houston has joined Legends as General Manager - FSU Sports Properties in the United States, previously working as General Manager at an unspecified company.
  • Jeremiah Maher has joined Legends as Director, Collegiate Fundraising in the United States, previously working at Le Moyne College in the same role.
  • Adam Jensen has left Legends, where he was Premium Sales for the Miami Hurricanes, to join the University of Miami as Director of Development in the United States.
  • Sean Wallis has joined Legends as Senior Vice President, Global Partnerships in the United States, previously working in a similar role at another company.
  • Legends' events and catering team at AT&T Stadium exceeded their $10M booked catering goal by August, according to Sean Penix, Vice President of Sales, Tours & Events.
  • Legends' University of Wisconsin team announced that Wisconsin Football 2024 season tickets are sold out as of 29 August 2024.
  • Legends promoted Sean Wallis to SVP/global partnerships, where he will manage sponsorships across college, golf, tennis, and other special projects.
  • Legends announced a 2025 stadium upgrade to enhance headwear areas in club locations with New Era's support.
  • Oscar Maldonado Jr. left Legends as Vice President & Chief Financial Officer Of Legends Global Merchandise to join Primetime Fitness LLC as Chief Financial Officer in the United States.
  • Brooke Smoley joined Legends as Vice President, Legends College in the United States after serving as Senior Associate Athletic Director, Ticketing, Strategy and Analytics at the University of Central Florida.
  • In its first year as the Cincinnati Open’s retail vendor, Legends reported that merchandise per-caps and revenue doubled from 2023, making tournament records in each category.
  • Andrew Phillippe, NFL Director at Legends Global Merchandise, announced the success of the New York or Nowhere collaboration with the New York Yankees.
  • Matt Cohn joined Legends as Senior Director, Partnership Sales in the United States, previously holding the same position at Legends Growth Enterprises.
  • Legends is currently seeking a General Manager in the United States.
  • Gio Raciti, Director at Legends, mentioned the company's involvement with the International Convention Centre Sydney.
  • Gio Raciti, Director at Legends, mentioned lockdown sites for United Nations ASM Global (APAC).
  • Legends managed the Paris 2024 Official Boutiques during the Olympic Games.
  • Donald Doolin, Director of Merchandise for Legends at AT&T Stadium/Dallas Cowboys, announced new upgrades at AT&T Stadium with support from Nike and Fanatics.
  • Legends is currently hiring for the position of General Manager - Syracuse University Athletics in the United States.
  • Legends' partners View Boston and The View from The Shard were named among the world's 21 best observation towers by Blooloop.

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