Later News | Sep 04, 2024
Later appointed Jose Segrera as Chief Financial Officer, James Tischart as Chief Information and Technology Officer, and promoted Justin Withers to Chief Growth Officer...
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Later is a social media management platform and influencer marketing solution known for its scheduling software, link in bio tool, and Social Revenue Platform™. They cater to social media managers, influencer managers, and creators, helping create engaging content, authentic collaborations, and impactful social media campaigns.
- Later appointed Jose Segrera as Chief Financial Officer, James Tischart as Chief Information and Technology Officer, and promoted Justin Withers to Chief Growth Officer.
- Later has introduced a new Enterprise plan with extensive features including unlimited posts, full analytics, and social listening, and updated pricing for all plans with a monthly billing option.
- Later launched a social media listening tool, aiming to become the first-ever Social Revenue Platform, according to Chief Growth Officer Justin Withers.
- Later launched Creator Clubs, Wellness Wednesdays, and a new Social Listening product in the first few months, and hosted a Wellness Wednesday rooftop workout class led by Lauren Wetmore from MyStryde.
- Later launched a new product aimed at enhancing social revenue growth.
- Later launched Later Influence™, an advanced analytics tool for real-time influencer campaign tracking and reporting.
- Jenny Goldsmith has joined Later as an Enterprise Account Director in the United States, previously serving as Strategic Account Director, North America (Retail) at YOOBIC.
- Fairchild Media Group uses Later.com to schedule posts for Paid Partnerships, Instagram Feed, and LinkedIn.
- Later's Beta version of their social listening platform now only provides insights on Instagram.
- Later is reportedly closing soon according to a Twitter post by Glam Karen.
- James Stephenson started as VP, Product Management at Later.
- Later is hiring for two VP level roles in Marketing: VP, Content, Events and PR, and VP, Demand Generation.
- Later is hiring for VP positions in Account Management and Content, Events, and PR.
- Meghan Morasan joined Later as Associate Director of Influencer Strategy in the United States, previously working at Omnicom Media Group as Associate Director, Creator Activation.
- Later has updated its job postings, replacing 'Customer Success' with 'Account Management' and adding a 'VP Account Management' role in multiple locations.
- Later is currently seeking a VP Account Management in the United States.
- Later analyzed over 19 million Instagram feed posts and 32,000 stories to determine optimal posting frequency.
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