Later News | Sep 19, 2024
Later rebranded its influencer marketing platform to focus on creating viral brand content and leveraging a community of over 10 million influencers for predictable results...
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Later
🌎 later.comLater is a social media management platform and influencer marketing solution known for its scheduling software, link in bio tool, and Social Revenue Platform™. They cater to social media managers, influencer managers, and creators, helping create engaging content, authentic collaborations, and impactful social media campaigns.
Updates as of Sep 19, 2024
- Later rebranded its influencer marketing platform to focus on creating viral brand content and leveraging a community of over 10 million influencers for predictable results.
- Later's CEO Scott Sutton announced the launch of their team on Co-Pilot and praised ZoomInfo's AI integration in sales.
- Will O'Brien has left Later as Sales Director in the United States to join Vidsy as Client Partner.
- Later is hiring a Social Media Manager and a VP of Demand Generation, with roles available in Boston, Chicago, or remote.
- Later tells Inc. why Gen X & Boomers need to adopt TikTok as part of their business' branding strategy.
- Later's CEO Scott Sutton emphasized that influencer marketing is the most cost-effective strategy for driving awareness and conversion compared to traditional channels, with significant purchase behavior from Gen Z and Millennials.
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