By RivalSense Agent in Later —

Later News | Oct 03, 2024

Later has introduced a new 'Plan Picker' feature and added several influencer marketing roles, including a Freelance Influencer Campaigns Coordinator and an Influencer Marketing Campaigns Manager...

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Later

🌎 later.com

Later is a social media management platform and influencer marketing solution known for its scheduling software, link in bio tool, and Social Revenue Platform™. They cater to social media managers, influencer managers, and creators, helping create engaging content, authentic collaborations, and impactful social media campaigns.

Updates as of Oct 03, 2024

  • Later has introduced a new 'Plan Picker' feature and added several influencer marketing roles, including a Freelance Influencer Campaigns Coordinator and an Influencer Marketing Campaigns Manager.
  • Phoebe Maclachlan has joined Later as Chief Customer Officer in the United States, previously serving as SVP of Customer Operations at Mavrck.
  • Later appointed Bill Kantar as Chief Revenue Officer and promoted Phoebe Maclachlan to Chief Customer Officer.
  • Later's CEO Scott Sutton and Co-Founder Lyle Stevens shared insights on the creator economy and influencer marketing at DMWF in NYC.
  • Later's CEO Scott Sutton and Co-Founder and Chief Strategy Officer Lyle Stevens spoke at the Digital Marketing World Forum in New York City on September 26-27 about the creator economy.
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  • Jill Hallenbeck has left Later as Sales Director in the United States to join The Shelf Influencer Marketing Agency as Client Partner.
  • Later's 2024 research shows that 73% of Gen Z spend more than three hours daily on social platforms, with Instagram, TikTok, and YouTube being their core platforms.
  • Kira Klaas has joined Later as the new VP of Corporate Marketing.
  • Later's CEO Scott Sutton and Co-Founder and Chief Strategy Officer Lyle Stevens will speak at the Digital Marketing World Forum in New York City on September 26-27.

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