Later | Competitive Intelligence Insights - May 08, 2025
Later collaborated with American Girl to promote its Cultural Celebrations Collection and with American Greetings and Lindt to drive Mother's Day sales...
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Later
🌎 later.comLater is a social media management platform and influencer marketing solution known for its scheduling software, link in bio tool, and Social Revenue Platform™. They cater to social media managers, influencer managers, and creators, helping create engaging content, authentic collaborations, and impactful social media campaigns.
Later - Latest News and Updates
- Later collaborated with American Girl to promote its Cultural Celebrations Collection and with American Greetings and Lindt to drive Mother's Day sales.
- Later partnered with Men's Wearhouse for an Instagram prom campaign and collaborated with Opendoor to exceed industry benchmarks and improve brand awareness through creators.
- Later replaced their free Community Guidelines Template with a bundle of 30+ Instagram Story Canva templates for social media managers.
- Later introduced a new course 'TikTok for Brands' and free Social Media Manager Cover Letter Templates, replacing previous Instagram-focused resources.
- Later collaborated with Spectrum Brands to activate 4 pet brands for a Holly Jolly holiday campaign.
- Later replaced its free influencer marketing course with free ChatGPT prompts for social media managers and introduced a 5-step guide to launching a business on social media.
- Later replaced their free Social Media Content Calendar Template with an Influencer Marketing Planning Guide, indicating a shift in focus towards influencer marketing.
- Anthony Principe has joined Later as Associate Director, Client Strategy in the United States, previously serving as Senior Account Supervisor at Creator Deck.
- Emily Beauregard has joined Later as an Enterprise Account Director in the United States, previously serving as an Account Director at IZEA.
- Ryan Bonnici, CMO at Later, announced that Later will host a 'Cocktails & Collabs' event during Social Media Week in NYC next week.
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