Known | Competitive Intelligence Profile
Known is a modern marketing agency that integrates science, technology, and creativity to address the challenges and opportunities...
Known is a modern marketing agency that integrates science, technology, and creativity to address the challenges and opportunities in today's marketing landscape. With a foundation in data science, advanced analytics, and pioneering technology, Known offers media planning, buying, and research services. The company is recognized for its innovative approach to marketing, leveraging an end-to-end operating system to serve some of the most innovative brands globally. Known is headquartered in Manhattan, New York, and has been acknowledged with awards such as the Ad Age A-List and Data & Insights Agency of the Year.
🛍️ Known Product and Pricing Intelligence →
📅 Known Event Participations →
⚖️ Known Regulatory Intelligence →
👔 Known Management and Leadership Team →
⚔️ Known Alternatives and Competitors →
💼 Known Hiring and Layoffs →
🤝 Known Partnerships, Clients and Vendors →
📈 Known Financial Performance, Fundraising, M&A →
🛍️ Known Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Known co-founders Ross Martin and Kern Schireson discussed how aligning team goals with client outcomes drives marketing results on Masters of Scale.
- Known's Ross Martin and Kern Schireson discussed their innovative AI-driven marketing approach on the Masters of Scale podcast July 31.
- Known rebuilt the agency model by integrating strategy, creative, media, and machine-learning, earning recognition from Adweek, Forbes, and Fast Company.
📅 Known Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
⚖️ Known Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Known Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CTO & EVP, Science
[email protected] -
Chairman and CEO[email protected]
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Creative Director, VP Brand Creative[email protected]
⚔️ Known Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Ipsos |
- ICF |
- NewtonX |
- Publicis Sapient AI Labs |
- Smartly.io |
- AKQA |
- Bogey Web Design |
- Jumpeye |
- Go to Create Websites |
- Meggafone |
- Calcium |
- Ogilvy |
- Infinia Group |
- Ethos KMS |
- KlientBoost |
- INFUSE |
- SmartSites |
- webdew |
- WebFX |
- Bringhub |
- iAdvize |
- Dingus and Zazzy |
- Vizion Interactive
💼 Known Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Known is hiring a VP/SVP, Accounting & Finance in the United States.
- Known is hiring a Senior Specialist, Programmatic in New York to oversee media campaigns and collaborate with account leads.
🤝 Known Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Known Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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