KITEA | Competitive Intelligence Profile

KITEA is a leading retailer of furniture and home decor in Morocco, known for its wide range of stylish and quality products including...


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KITEA logo

KITEA is a leading retailer of furniture and home decor in Morocco, known for its wide range of stylish and quality products including chairs, tables, beds, and sofas. The company also has a presence in Ghana, offering home and office furniture and decor accessories.

Website
Headquarters
Spintex Road, Near Papaye, GZ-195-3708, Accra, GH
Size
51-200 employees
Industry
Retail Furniture and Home Furnishings

🛍️ KITEA Product and Pricing Intelligence →

📅 KITEA Event Participations →

⚖️ KITEA Regulatory Intelligence →

👔 KITEA Management and Leadership Team →

⚔️ KITEA Alternatives and Competitors →

💼 KITEA Hiring and Layoffs →

🤝 KITEA Partnerships, Clients and Vendors →

📈 KITEA Financial Performance, Fundraising, M&A →


🛍️ KITEA Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • KITEA is offering the BAYSIDE living room set for 6,599 DH, down from 9,999 DH, available in-store and online.
  • KITEA is offering the RIVIERA model at a discounted price of 27,999 DH, down from 29,999 DH.
  • KITEA is promoting their hanging chairs for outdoor relaxation.


📅 KITEA Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.


⚖️ KITEA Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 KITEA Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ KITEA Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Chabi Chic
  • |
  • Beyt&Co
  • |
  • guzelhome.ma
  • |
  • sketch-design.ma
  • |
  • simmons.ma
  • |
  • movahome.ma
  • |
  • conforama.fr
  • |
  • but.fr
  • |
  • maisonsdumonde.com
  • |
  • laredoute.fr
  • |
  • manomano.fr
  • |
  • leroymerlin.fr
  • |
  • cdiscount.com
  • |
  • amazon.fr
  • |
  • promotionaumaroc.com
  • |
  • mustofmorocco.com
  • |
  • mobilia.ma
  • |
  • Moquerie
  • |
  • Le-Chasseur
  • |
  • AgriEuro France
  • |
  • The Great American Home Store Ii
  • |
  • Bob's Discount Furniture
  • |
  • Future Group (HomeTown)
  • |
  • American Freight
  • |
  • Mobilia Interiors
  • |
  • Afflussen
  • |
  • WP Advisory
  • |
  • Actividy
  • |
  • Focus Management Group
  • |
  • Aquino Moveis
  • |
  • VESTA
  • |
  • IKEA
  • |
  • Castorama
  • |
  • JYSK
  • |
  • alinea
  • |
  • BHV


💼 KITEA Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.


🤝 KITEA Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.


📈 KITEA Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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