KIKA | Competitive Intelligence Insights - May 11, 2025

KIKA increased the number of TRIXIE products from 35 to 45 and overall cat scratchers and stands from 95 to 104, indicating an expansion in their product range...


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KIKA

🌎 kika.lt

KIKA is the leading pet supply store chain in Lithuania, offering a wide range of products for various pets including dogs, cats, and small animals. The company provides a convenient shopping experience, allowing pet owners to stock up on supplies from the comfort of their homes. KIKA is known for its well-known brands and comprehensive pet care solutions.


KIKA - Latest News and Updates

  • KIKA increased the number of TRIXIE products from 35 to 45 and overall cat scratchers and stands from 95 to 104, indicating an expansion in their product range.
  • KIKA replaced loyalty card discounts with multi-item purchase discounts for ARATON pet food products.
  • KIKA increased prices for several Nature's Protection dog food products, including Adult Lamb, Puppy Lamb, and Adult Veal, while introducing bundle pricing for some items.
  • KIKA added a new TAURO PRO LINE multifunctional pet grooming clipper and nail grinder with USB cable priced at 45 €.
  • KIKA has changed its pricing strategy from offering a 30% loyalty card discount to bundle pricing for Nature's Protection Superior Care products.
  • KIKA has removed DEHINEL, EPI OTIC, and DRONTAL products from their veterinary protection offerings, reducing the total product count from 52 to 49.
  • KIKA has been awarded the 'Exporter of the Year' title, with its products now reaching 67 countries worldwide.
  • KIKA is the main sponsor of the historical dog exhibition 'Istorija vizgina uodegΔ…' at the Lietuvos nacionalinis muziejus, as announced by Tautvydas Cinelis, KIKA's Executive Director.
  • KIKA, as the general sponsor, contributed educational solutions and shared expertise on animal behavior for the 'History Wags Its Tail' exhibition at the National Museum of Lithuania, opening April 30, 2025.
  • KIKA's Head of Export Development, Paulius Ausmanas, expressed gratitude to the team and partners for their participation in Zoomark 2025.

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