Kérastase | Competitive Intelligence Profile
Kérastase is a world-renowned luxury professional haircare brand, established in 1964, specializing in high-quality hair care and...
Kérastase is a world-renowned luxury professional haircare brand, established in 1964, specializing in high-quality hair care and styling products for both men and women. The brand is known for combining innovative technologies with luxurious salon experiences, offering a wide range of products designed to meet specific hair concerns, including shampoos, conditioners, and treatments that target various hair types and issues such as damage, frizz, and breakage.
🛍️ Kérastase Product and Pricing Intelligence →
📅 Kérastase Event Participations →
⚖️ Kérastase Regulatory Intelligence →
👔 Kérastase Management and Leadership Team →
⚔️ Kérastase Alternatives and Competitors →
💼 Kérastase Hiring and Layoffs →
🤝 Kérastase Partnerships, Clients and Vendors →
📈 Kérastase Financial Performance, Fundraising, M&A →
🛍️ Kérastase Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Kérastase launched its Genesis line, claiming 84% less hair loss, and features Vanessa Aleksander as its first Polish ambassador.
- Kérastase launched the Genesis Homme line to slow hair loss and restore density, targeting men experiencing hair thinning.
- Kérastase launched its Soleil summer series with UV filters, coconut water, and babassu oil to protect and transform hair during hot, active days.
📅 Kérastase Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
⚖️ Kérastase Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Kérastase Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ Kérastase Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- L'Oreal Professional |
- Shu Uemura |
- Redken |
- Pureology |
- Matrix |
- Salon Nouveau
💼 Kérastase Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
🤝 Kérastase Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Kérastase Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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