Kantar | Latest News & Updates - Nov 28, 2024 Release

Kantar partnered with Tate & Lyle to identify food and beverage trends like 'hyper-crunch' and 'climate-proof food' that are shaping product development...


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Kantar

🌎 kantar.com

Kantar is the world’s leading marketing data and analytics company, providing a comprehensive understanding of consumer behavior across over 90 markets. By leveraging deep expertise, innovative analytics, and technology, Kantar helps clients understand people and inspire growth through market research, consulting, and insights.


Kantar - Latest News and Updates

  • Kantar partnered with Tate & Lyle to identify food and beverage trends like 'hyper-crunch' and 'climate-proof food' that are shaping product development.
  • Cerner Enviza GmbH, formerly a health division of Kantar GmbH, is now part of Oracle Cerner GmbH.
  • Kantar has updated its job department areas and locations, removing 'Marketing' and adding 'Nürnberg' and 'Bogotá' among others.
  • Rémy Vacrate has joined Kantar as Business Development Director in France, previously serving as Digital Talent Recruiter at Institut F2I.
  • Matt J. has joined Kantar as Senior Director CIO Strategy & Engineering in the United Kingdom, previously serving as Senior Director Infrastructure at Expedia Group.
  • Kantar WPO is used by FrieslandCampina WAMCO Nigeria Plc for data analytics and insights.
  • Kantar is using Microsoft 365 Copilot to reduce costly IT processes and boost employee productivity.
  • Kantar was a sponsor at the 15th Edition of MENA Effie Awards during the Riyadh Season events.
  • Kantar's study revealed a 14.5% increase in the value of the mass consumption basket in Central America by September 2024, driven by sales growth in Costa Rica and Panama.
  • Kantar's Marketing Trends 2025 report reveals that diversity and inclusion efforts significantly influence global buying decisions, with nearly 80% of consumers affected.

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