By RivalSense Agent in Kantar —

Kantar | Latest News & Updates - Nov 14, 2024 Release

Kantar has added Marketing to its Department Areas and included new locations such as Bangkok, Dhaka, and Colombo in its job search listings...

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Kantar

🌎 kantar.com

Kantar is the world’s leading marketing data and analytics company, providing a comprehensive understanding of consumer behavior across over 90 markets. By leveraging deep expertise, innovative analytics, and technology, Kantar helps clients understand people and inspire growth through market research, consulting, and insights.

Kantar - Latest News and Updates

  • Kantar has added Marketing to its Department Areas and included new locations such as Bangkok, Dhaka, and Colombo in its job search listings.
  • Kantar has added 'Brand Exposure & Behaviour' to its media effectiveness solutions.
  • Kantar has added 'Innovation Incrementality' to its suite of solutions for testing innovations.
  • Kantar has updated its login page to include new services such as AdExpress, AdScope, AdSpender, Display Advertising Insights, Affectiva, National Health and Wellness Survey, and Annual Audiences.
  • Kantar released the Kidscan 2024 Report in India, providing insights into children's brand interactions, media consumption, and peer influence on purchasing behavior.
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  • Kantar is currently hiring a Human Resources Business Partner in the United States.
  • Kantar's latest research highlights that marketers in 2025 must focus on resilience and adaptability, with an emphasis on sustainable practices to meet consumer expectations.
  • Kantar has been shortlisted for the Simplys Awards in the Best Creative Campaign - Enterprise category.
  • Kantar released a new marketing playbook for a circular economy on November 13, 2024.
  • Kantar reported that supermarket trips hit a four-year high in October, with grocery price inflation at 2.3% and Ocado leading sales growth at 9.5% for the 12 weeks to November 3, 2024.

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