Kantar IBOPE Media | Latest News & Updates - Jan 29, 2025 Release

Kantar IBOPE Media is the only certified audience measurement company in Argentina...


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Kantar IBOPE Media

🌎 kantaribopemedia.com

Kantar IBOPE Media is a leading provider of data, insights, and consulting services focused on media consumption, performance, and investment in Latin America. The company specializes in cross-media audience measurement, leveraging panel data and first-party data across more than 80 countries to deliver actionable insights that support informed decision-making for clients and partners.


Kantar IBOPE Media - Latest News and Updates

  • Kantar IBOPE Media is the only certified audience measurement company in Argentina.
  • Kantar IBOPE Media reported a 19% drop in viewership for The Masked Singer Brasil in São Paulo after Eliana replaced Ivete Sangalo as host.
  • Kantar IBOPE Media predicts a 19.6% growth in advertising investment, reaching $35.2 billion, according to their Media Trends & Predictions 2025 study.
  • Kantar IBOPE Media presented its annual report 'Media Trends & Predictions' exploring future opportunities and challenges in entertainment and media.
  • Kantar IBOPE Media is currently hiring for the position of Project Coordinator in Brazil.
  • Kantar IBOPE Media is hiring a Field Interviewer as of January 28, 2025.
  • Kantar IBOPE Media provides real-time TV ratings by measuring minute-by-minute viewing habits, including channel selection and duration.
  • Kantar IBOPE Media reported that the new season of Pasapalabra on Telefe achieved a 7.2 rating, winning its time slot and ranking among the most-watched shows.

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