Kantar IBOPE Media | Latest News & Updates - Feb 18, 2025 Release

Ana Laura Barro Guevara, CEO of Kantar IBOPE Media Perú, discussed the impact of gaming on the advertising ecosystem with El Comercio...


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Kantar IBOPE Media

🌎 kantaribopemedia.com

Kantar IBOPE Media is a leading provider of data, insights, and consulting services focused on media consumption, performance, and investment in Latin America. The company specializes in cross-media audience measurement, leveraging panel data and first-party data across more than 80 countries to deliver actionable insights that support informed decision-making for clients and partners.


Kantar IBOPE Media - Latest News and Updates

  • Ana Laura Barro Guevara, CEO of Kantar IBOPE Media Perú, discussed the impact of gaming on the advertising ecosystem with El Comercio.
  • Kantar IBOPE Media reports a 3417% increase in online radio consumption since 2019, highlighting the medium's digital evolution.
  • Kantar IBOPE Media's research for NSC reveals that traditional media like radio and online news portals have a higher reach among real estate consumers in Santa Catarina.

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