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Kantar IBOPE Media

🌎 kantaribopemedia.com

Kantar IBOPE Media is a leading provider of data, insights, and consulting services focused on media consumption, performance, and investment in Latin America. The company specializes in cross-media audience measurement, leveraging panel data and first-party data across more than 80 countries to deliver actionable insights that support informed decision-making for clients and partners.

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Kantar IBOPE Media - Latest News and Updates

• Kantar IBOPE Media has implemented the Cross-Media measurement system in Chile, allowing precise analysis of audience consumption across TV, streaming, and digital platforms.
• Kantar IBOPE Media's IBOPE Repucom reveals that 77% of Brazilian NFL fans are loyal to brands sponsoring their favorite teams or athletes, significantly higher than the general connected population.
• Kantar IBOPE Media reported that 'Mi Nombre Es' was the most-watched TV program on February 2, surpassing competitors with a 7.6 rating.

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