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Kantar | News, Hiring, Layoffs, Competitors, CEO, Fundraising Insights

Kantar is the world’s leading marketing data and analytics company, providing a comprehensive understanding of consumer behavior...

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Kantar is the world’s leading marketing data and analytics company, providing a comprehensive understanding of consumer behavior across over 90 markets. By leveraging deep expertise, innovative analytics, and technology, Kantar helps clients understand people and inspire growth through market research, consulting, and insights.

Website
Size
10,001+ employees
Industry
Market Research
Specialities
market research, consulting, insights, analytics, health research, polling, surveys, brand tracking, media effectiveness, audience measurement, brand strategy, customer experience, innovation

🛍️ Kantar Product and Pricing News →

👔 Kantar CEO, Management and Leadership Team →

⚔️ Kantar Alternatives and Competitors →

💼 Kantar Hiring and Layoffs →

🤖 Kantar Developer, Integration and Automation News →

📈 Kantar Financials, Fundraising and Valuation News →

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🛍️ Kantar Product and Pricing News

  • Kantar has added Marketing to its Department Areas and included new locations such as Bangkok, Dhaka, and Colombo in its job search listings.
  • Kantar has added 'Brand Exposure & Behaviour' to its media effectiveness solutions.
  • Kantar has added 'Innovation Incrementality' to its suite of solutions for testing innovations.
  • On November 7, Kantar Media Finland launched a new service to help media planners and marketing managers with strategic targeting in the digital landscape.
  • Kantar has updated its job department areas and locations, removing 'Marketing' and adding 'Nürnberg' and 'Bogotá' among others.

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  • Kantar was a sponsor at the 15th Edition of MENA Effie Awards during the Riyadh Season events.
  • Kantar's Marketing Trends 2025 report reveals that diversity and inclusion efforts significantly influence global buying decisions, with nearly 80% of consumers affected.
  • Kantar, in collaboration with Meta and CreativeX, published a white paper on November 19, 2024, detailing creative levers that enhance ad effectiveness on mobile devices.

👔 Kantar CEO, Management and Leadership Team

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⚔️ Kantar Alternatives and Competitors

  • Nielsen
    • |
  • J.D. Power
    • |
  • GfK
    • |
  • Survata
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  • Forrester Research
    • |
  • GlobalWebIndex
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  • Ipsos
    • |
  • RELX
    • |
  • Algori
    • |
  • Behavio
    • |
  • Neurons
    • |
  • Typeform
    • |
  • SurveyMonkey
    • |
  • Qualtrics
    • |
  • Xverum
    • |
  • Infotanks Media
    • |
  • Lepton Software
    • |
  • Opah Labs
    • |
  • Deloitte

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💼 Kantar Hiring and Layoffs

  • Patrycja Grebel (Weresniak) has joined Kantar as Chief Commercial Officer (CCO) in Germany, previously serving as Vice President Commercial Germany at GfK - An NIQ Company.
  • Rémy Vacrate has joined Kantar as Business Development Director in France, previously serving as Digital Talent Recruiter at Institut F2I.
  • Matt J. has joined Kantar as Senior Director CIO Strategy & Engineering in the United Kingdom, previously serving as Senior Director Infrastructure at Expedia Group.
  • Kantar is currently hiring a Senior Sales Director - Perfect Category in the United Kingdom.
  • Kantar is currently seeking a Director, Client Service, Insights in South Korea.

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  • Kantar is currently hiring a Social and Commercial Controller in France.
  • Adam Scriven has joined Kantar as Director, Brand Strategy in the United Kingdom, previously serving as Associate Director at Truth Consulting.
  • Kantar is currently hiring for the position of FMCG Insight Director (Fixed Term Contract) in Portugal.

🤖 Kantar Developer, Integration and Automation News

  • Kantar partnered with Tate & Lyle to identify food and beverage trends like 'hyper-crunch' and 'climate-proof food' that are shaping product development.
  • Kantar WPO is used by FrieslandCampina WAMCO Nigeria Plc for data analytics and insights.
  • Kantar is using Microsoft 365 Copilot to reduce costly IT processes and boost employee productivity.
  • Kantar helped KFC achieve a 1.5x sales uplift and 1.4x increased ROI.
  • Kantar collaborated with Wavemaker Italy and GroupM Italy on 'The Attention Game' platform to analyze video ad effectiveness in Italy, marking its first anniversary on November 19, 2024.

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📈 Kantar Financials, Fundraising and Valuation News

  • Cerner Enviza GmbH, formerly a health division of Kantar GmbH, is now part of Oracle Cerner GmbH.
  • Private equity firms, including Cinven and Triton Partners, are reportedly interested in purchasing Kantar Media, potentially valuing the deal at around £1 billion.
  • Kantar's study revealed a 14.5% increase in the value of the mass consumption basket in Central America by September 2024, driven by sales growth in Costa Rica and Panama.
  • Kantar reported that grocery inflation in Northern Ireland reached 4.19% with a £4.36 billion turnover in the year to November 3, 2024, and branded goods sales increased by 5% year-on-year.
  • Kantar reported that supermarket trips hit a four-year high in October, with grocery price inflation at 2.3% and Ocado leading sales growth at 9.5% for the 12 weeks to November 3, 2024.

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  • Kantar reported a 2.3% increase in take-home sales at grocers, reaching £11.6 billion over the four weeks to November 3, 2024, marking the biggest sales month of the year.
  • Kantar's Q3 2024 data shows smartphone sales surged in the US, Europe, and Australia, but fell in China and Japan, leading to a global sales decline of 2% year-on-year.

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