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Kantar | News, Hiring, Layoffs, Competitors, CEO, Fundraising Insights

Kantar is the world’s leading marketing data and analytics company, providing a comprehensive understanding of consumer behavior...

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Kantar is the world’s leading marketing data and analytics company, providing a comprehensive understanding of consumer behavior across over 90 markets. By leveraging deep expertise, innovative analytics, and technology, Kantar helps clients understand people and inspire growth through market research, consulting, and insights.

Website
Size
10,001+ employees
Industry
Market Research
Specialities
market research, consulting, insights, analytics, health research, polling, surveys, brand tracking, media effectiveness, audience measurement, brand strategy, customer experience, innovation

🛍️ Kantar Product and Pricing News →

👔 Kantar CEO, Management and Leadership Team →

⚔️ Kantar Alternatives and Competitors →

💼 Kantar Hiring and Layoffs →

🤖 Kantar Developer, Integration and Automation News →

📈 Kantar Financials, Fundraising and Valuation News →

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🛍️ Kantar Product and Pricing News

  • Kantar has added Marketing to its Department Areas and included new locations such as Bangkok, Dhaka, and Colombo in its job search listings.
  • Kantar has added 'Brand Exposure & Behaviour' to its media effectiveness solutions.
  • Kantar has added 'Innovation Incrementality' to its suite of solutions for testing innovations.
  • On November 7, Kantar Media Finland launched a new service to help media planners and marketing managers with strategic targeting in the digital landscape.
  • Kantar, in collaboration with Meta and CreativeX, published a white paper on November 19, 2024, detailing creative levers that enhance ad effectiveness on mobile devices.

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  • Kantar released the AI Innovators Summit Key Insights and Transformative Trends Report on November 21, 2024.
  • Kantar released a report titled 'Przyszłość to 50+' addressing stereotypes about the 50+ generation, with contributions from Kuba Antoszewski, Senior PR Manager, and Izabella Anuszewska, PhD, from Kantar Polska.
  • Kantar will host the Retail Insights Conference on December 11-12, featuring discussions on private label changes, retailer media networks, AI in retail, GLP-1 drug impacts, and omnichannel strategies.

👔 Kantar CEO, Management and Leadership Team

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⚔️ Kantar Alternatives and Competitors

  • Nielsen
    • |
  • J.D. Power
    • |
  • GfK
    • |
  • Survata
    • |
  • Forrester Research
    • |
  • GlobalWebIndex
    • |
  • Ipsos
    • |
  • RELX
    • |
  • Algori
    • |
  • Behavio
    • |
  • Neurons
    • |
  • Typeform
    • |
  • SurveyMonkey
    • |
  • Qualtrics
    • |
  • Xverum
    • |
  • Infotanks Media
    • |
  • Lepton Software
    • |
  • Opah Labs
    • |
  • Deloitte

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💼 Kantar Hiring and Layoffs

  • Patrycja Grebel (Weresniak) has joined Kantar as Chief Commercial Officer (CCO) in Germany, previously serving as Vice President Commercial Germany at GfK - An NIQ Company.
  • Kantar is currently seeking a Director, Client Service, Insights in South Korea.
  • Kantar is currently hiring a Social and Commercial Controller in France.
  • Kantar is currently hiring for the position of FMCG Insight Director (Fixed Term Contract) in Portugal.
  • Kantar is currently hiring a Senior Sales Director - Perfect Category in the United Kingdom.

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  • Adam Scriven has joined Kantar as Director, Brand Strategy in the United Kingdom, previously serving as Associate Director at Truth Consulting.
  • Kantar is currently hiring a Human Resources Business Partner in the United States.
  • Kantar is currently seeking an Associate Director - Qualitative Research in Australia.

🤖 Kantar Developer, Integration and Automation News

  • Kantar helped KFC achieve a 1.5x sales uplift and 1.4x increased ROI.
  • Kantar collaborated with Wavemaker Italy and GroupM Italy on 'The Attention Game' platform to analyze video ad effectiveness in Italy, marking its first anniversary on November 19, 2024.

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📈 Kantar Financials, Fundraising and Valuation News

  • Private equity firms, including Cinven and Triton Partners, are reportedly interested in purchasing Kantar Media, potentially valuing the deal at around £1 billion.
  • Kantar reported that grocery inflation in Northern Ireland reached 4.19% with a £4.36 billion turnover in the year to November 3, 2024, and branded goods sales increased by 5% year-on-year.
  • Kantar reported that supermarket trips hit a four-year high in October, with grocery price inflation at 2.3% and Ocado leading sales growth at 9.5% for the 12 weeks to November 3, 2024.
  • Kantar reported a 2.3% increase in take-home sales at grocers, reaching £11.6 billion over the four weeks to November 3, 2024, marking the biggest sales month of the year.
  • Kantar's Q3 2024 data shows smartphone sales surged in the US, Europe, and Australia, but fell in China and Japan, leading to a global sales decline of 2% year-on-year.

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