JDE Peet's | Competitive Intelligence Profile
JDE Peet's is the world's leading pure-play coffee and tea company, with a rich history dating back over two centuries. Headquartered...
JDE Peet's is the world's leading pure-play coffee and tea company, with a rich history dating back over two centuries. Headquartered in Amsterdam, North Holland, it operates in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, and Douwe Egberts. The company serves approximately 4,100 cups of coffee or tea every second, generating significant sales and employing a global workforce of over 21,000 employees. JDE Peet's is committed to unleashing the possibilities of coffee and tea to create a better future, guided by its vision of offering a coffee & tea for every cup.
🛍️ JDE Peet's Product and Pricing Intelligence →
📅 JDE Peet's Event Participations →
⚖️ JDE Peet's Regulatory Intelligence →
👔 JDE Peet's Management and Leadership Team →
⚔️ JDE Peet's Alternatives and Competitors →
💼 JDE Peet's Hiring and Layoffs →
🤝 JDE Peet's Partnerships, Clients and Vendors →
📈 JDE Peet's Financial Performance, Fundraising, M&A →
🛍️ JDE Peet's Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- JDE Peet's launched Culture & Terroir, a new coffee proposition celebrating global origins and sustainable growth, with the first production at their Kostinbrod factory in Bulgaria.
- JDE Peet's was recognized by TIME and Statista as one of the World's Most Sustainable Companies of 2025.
📅 JDE Peet's Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
⚖️ JDE Peet's Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 JDE Peet's Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Executive Officer
[email protected] -
CFO Europe AI[email protected]
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Chief Executive Officer Greater China[email protected]
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CFO Nordics[email protected]
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Chief Financial Officer[email protected]
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Chief Financial Officer[email protected]
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Chief Executive Officer[email protected]
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CFO Central Europe / Finance Director[email protected]
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Group CFO
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President and CEO[email protected]
⚔️ JDE Peet's Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Lavazza |
- Union Coffee |
- Nestle Nespresso |
- Sligro Food Group |
- Paulig Group |
- Starbucks |
- Nestlé |
- Farmer Brothers Coffee |
- Terracaps
💼 JDE Peet's Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Giray Elmastas, Plant Manager at JDE Peet's in Türkiye, left to join TOLSA as Country Manager/Operations Manager Turkiye.
- JDE Peet's is hiring a National Account Executive in Maidenhead to support sales and commercial operations.
- JDE Peet's is hiring a Sales Executive I in Brazil.
🤝 JDE Peet's Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- JDE Peet's France Marketing Director Antoine Susini announced Senseo's partnership as the official coffee of the Tour de France 2025, featuring festive activations and regional media campaigns.
📈 JDE Peet's Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- JDE Peet's announced a share buyback update on July 7, 2025.
- JDE Peet’s plans €500 million cost cuts amid rising coffee prices.
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