iSpot.tv | Competitive Intelligence Profile
iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, providing fast, accurate, and actionable...
iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, providing fast, accurate, and actionable measurement and attribution solutions. The platform is designed to evaluate and optimize TV ad investments with digital-like precision and granularity in real time, enabling advertisers to assess creative effectiveness and enhance media plans while benchmarking against competitors.
🛍️ iSpot.tv Product and Pricing Intelligence →
📅 iSpot.tv Event Participations →
⚖️ iSpot.tv Regulatory Intelligence →
👔 iSpot.tv Management and Leadership Team →
⚔️ iSpot.tv Alternatives and Competitors →
💼 iSpot.tv Hiring and Layoffs →
🤝 iSpot.tv Partnerships, Clients and Vendors →
📈 iSpot.tv Financial Performance, Fundraising, M&A →
🛍️ iSpot.tv Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- iSpot.tv replaced content about video ad testing with a new focus on optimizing in-store and online conversions through TV and streaming ads, featuring seven case studies across industries.
- iSpot.tv released a Unified NFL TV & Video Ad Playbook detailing creative strategies, ad performance, and audience migration patterns for NFL advertising.
- iSpot.tv's analysis shows the pharmaceutical industry generated 278.93 billion household TV impressions from 1.35 million commercials between January 1 and August 31, 2025.
📅 iSpot.tv Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- iSpot.tv is exhibiting at the Association of National Advertisers Masters of Marketing conference in Orlando to showcase its cross-platform TV and video measurement solutions.
- iSpot.tv is exhibiting at the Association of National Advertisers Masters of Marketing event in Orlando.
- iSpot.tv CEO Sean Muller will speak at the CIMM Summit in NYC on September 17.
⚖️ iSpot.tv Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 iSpot.tv Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Brand Partnerships Director
[email protected] -
Director of QA Engineering[email protected]
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Sr. Director, Product Management[email protected]
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Senior Director, Business Development[email protected]
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Founder & CEO[email protected]
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Chief Revenue Officer[email protected]
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Chief Product Officer[email protected]
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Chief Revenue Officer (CRO), Chief Operating Officer (COO) & board member
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Chief Financial Officer[email protected]
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Chief Research Officer[email protected]
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Founder Tunity (acquired by iSpotTV)[email protected]
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Regional Vice President, Brand Partnerships[email protected]
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Regional Vice President, Brand Partnerships[email protected]
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Senior Vice President, Client Data Science[email protected]
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Regional Vice President, Brand Partnerships, iSpot.tv[email protected]
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Senior Vice President of Brand Partnerships[email protected]
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Regional Vice President, Brand Partnerships[email protected]
⚔️ iSpot.tv Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- tvScientific |
- Veil Global Technologies |
- OpenAP |
- abancommercials.com |
- voice123.com |
- giphy.com |
- avid.wiki |
- Stirista |
- APISCRAPY |
- Acxiom |
- OnAudience |
- Datasys |
- Google Ads |
- AdRoll |
- Criteo |
- Say.So |
- TapClicks |
- BrightEdge |
- MediaBrix |
- Nielsen |
- Comscore |
- Samba TV |
- Nielsen Social |
- MediaRadar |
- TVision |
- Alphonso |
- Parrot Analytics |
- Shareablee |
- ListenFirst |
- adage.com |
- adweek.com |
- thedrum.com
💼 iSpot.tv Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- iSpot.tv's Chief Product Officer Craig Ziegler announced on September 16 that the company is hiring a Product Leader to develop new products for optimizing video advertising using real-time measurement data.
- iSpot.tv has updated its leadership team, replacing Cassandra Arora, Chief Revenue Officer, with Mark Myers as Chief Commercial Officer.
- Christopher Melis left iSpot.tv as Account Executive in the United States to join The Trade Desk as Director, Business Development - Independent Agencies.
🤝 iSpot.tv Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- iSpot.tv expanded its partnership with Netflix on October 15, enabling advertisers to track reach, frequency, and conversions across streaming platforms and linear TV.
- iSpot.tv partners with Swoop to integrate its measurement tools with Swoop's audience segments for targeting healthcare audiences in a privacy-compliant way.
📈 iSpot.tv Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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