iSpot.tv | Competitive Intelligence Profile
iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, providing fast, accurate, and actionable...
iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, providing fast, accurate, and actionable measurement and attribution solutions. The platform is designed to evaluate and optimize TV ad investments with digital-like precision and granularity in real time, enabling advertisers to assess creative effectiveness and enhance media plans while benchmarking against competitors.
Website
Headquarters
Bellevue, WA
Size
201-500 employees
Industry
Advertising Services
Specialities
TV Advertising Analytics, Media Planning, Competitive Intelligence, Real-time Data, tv ad measurement, tv ad currency, tv alternative currency, creative assessment, ad testing, media measurement, attention analytics, unified cross screen measurement, cross channel attribution, custom analytics, advanced analytics
🛍️ iSpot.tv Product and Pricing News →
👔 iSpot.tv CEO, Management and Leadership Team →
⚔️ iSpot.tv Alternatives and Competitors →
💼 iSpot.tv Hiring and Layoffs →
🤖 iSpot.tv Developer, Integration and Automation News →
📈 iSpot.tv Financials, Fundraising and Valuation News →
🛍️ iSpot.tv Product and Pricing News
- iSpot.tv has integrated Netflix into its Unified Measurement platform, allowing advertisers to compare Netflix's reach with other streaming services and track ad frequency across platforms.
- iSpot.tv, led by EVP Media Partnerships Stuart Schwartzapfel, launched the Outcomes at Scale solution to provide near real-time attribution and outcome reporting for advertisers, with Paramount Advertising as an early adopter.
- iSpot.tv will host a session at the MediaPost Brand Insider Summit CPG in Nashville on May 19, 2025, led by Wes Howard, focusing on outperforming competitors in CPG advertising.
- iSpot.tv is showcasing its cross-platform video measurement solutions at POSSIBLE2025 in Miami Beach and participating in the CurrencyCrawl2025 event.
- iSpot.tv released its 2025 TV and Video Ad Strategy Report, highlighting advertisers' focus on outcome-based measurement and real-time performance tracking.
- iSpot.tv is focusing on the 2025-26 TV Upfronts and has released a new report on TV and video ad strategies for 2025.
- iSpot.tv released its 2025 TV and Video Ad Strategy Report, revealing that 86% of marketers plan to maintain or increase their TV and streaming budgets while focusing on outcomes-based measurement.
- At Circana's Bi-annual Growth Summit, Lindsey Woodland, SVP of Client Data Science at iSpot.tv, discussed how always-on outcome measurement is aiding over 600 brands in making smarter decisions on Paramount.
👔 iSpot.tv CEO, Management and Leadership Team
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Brand Partnerships Director
[email protected] -
Director of QA Engineering[email protected]
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Sr. Director, Product Management[email protected]
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Senior Director, Business Development[email protected]
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Founder & CEO[email protected]
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Chief Revenue Officer[email protected]
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Chief Product Officer[email protected]
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Chief Revenue Officer (CRO), Chief Operating Officer (COO) & board member
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Chief Financial Officer[email protected]
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Chief Research Officer[email protected]
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Founder Tunity (acquired by iSpotTV)[email protected]
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Regional Vice President, Brand Partnerships[email protected]
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Regional Vice President, Brand Partnerships[email protected]
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Senior Vice President, Client Data Science[email protected]
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Regional Vice President, Brand Partnerships, iSpot.tv[email protected]
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Senior Vice President of Brand Partnerships[email protected]
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Regional Vice President, Brand Partnerships[email protected]
⚔️ iSpot.tv Alternatives and Competitors
- tvScientific |
- Veil Global Technologies |
- OpenAP |
- abancommercials.com |
- voice123.com |
- giphy.com |
- avid.wiki |
- Stirista |
- APISCRAPY |
- Acxiom |
- OnAudience |
- Datasys |
- Google Ads |
- AdRoll |
- Criteo |
- Say.So |
- TapClicks |
- BrightEdge |
- MediaBrix |
- Nielsen |
- Comscore |
- Samba TV |
- Nielsen Social |
- MediaRadar |
- TVision |
- Alphonso |
- Parrot Analytics |
- Shareablee |
- ListenFirst |
- adage.com |
- adweek.com |
- thedrum.com
💼 iSpot.tv Hiring and Layoffs
- iSpot.tv has updated its leadership team, appointing Janine Sollazzo as Chief Experience Officer, and is focusing on TV Disrupt 2025 in NYC and a Super Bowl LIX webinar featuring Stellantis.
- Lisa Kuchar is leaving iSpot.tv as Sr. Director, Agency Partnerships in the United States to join The Walt Disney Company as Director, Addressable Sales.
- Satoko Sato has joined iSpot.tv as Director Creative Backend in the United States, previously holding a position at iSpot.
- iSpot.tv pays its Software Engineers up to £134,787 annually, making it the highest reported salary at the company.
- iSpot.tv is currently seeking a Technical Product Manager with verification in the United States.
- iSpot.tv offers competitive compensation packages including salary and equity, along with a hybrid and flexible workplace policy.
- iSpot.tv is currently seeking a Sr. Corporate Counsel in the United States.
- Jess East has left iSpot.tv, where she was a Sr. Account Executive-Brand Partnerships in the United States, to join NielsenIQ as an Account Director.
🤖 iSpot.tv Developer, Integration and Automation News
- iSpot.tv has partnered with Circana and Paramount to launch the largest continuous CPG measurement in TV advertising, starting Q2 2025.
- iSpot.tv partners with IQVIA Digital to help pharma advertisers measure real-world impact across platforms.
- iSpot.tv is LinkedIn's official CTV measurement provider, as highlighted by Salesforce CMO Ariel Kelman during LinkedIn's Newfront event on May 6.
- iSpot.tv measured the success of Shutterfly's CTV campaign, which used a custom algorithm to boost site visits, account setups, and photo package purchases from new customers.
- iSpot.tv's 2025 Super Bowl advertisers include Pfizer with a cancer-focused ad, OpenAI's first Super Bowl spot, Nike's return after 27 years, Disney+ with a 'What If' campaign, and Dunkin' featuring Ben Affleck.
📈 iSpot.tv Financials, Fundraising and Valuation News
- iSpot.tv reports an increase in Allegra's national airings from 7,408 to 8,222 and a significant improvement in spend rank from #932 to #122 as of April 30, 2025.
- iSpot.tv reported that automakers' TV ad spending in March 2025 rose 10.8% year-over-year, but TV ad impressions fell 8.3% compared to March 2024.
- iSpot.tv reports a significant increase in Chipotle's national airings from 3,319 to 15,960 and an improved spend rank from #204 to #93 as of April 16, 2025.
- iSpot.tv reported a 9% year-over-year increase in TV ad impressions during the NCAA Men's Basketball Tournament from March 20-30, with the games accounting for 25.21% of TV ad impressions.
- iSpot.tv reports that pharmaceutical and medical companies make up 20.7% of ad spending on Fox News since Trump took office.
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