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iSpot.tv

🌎 ispot.tv

iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, providing fast, accurate, and actionable measurement and attribution solutions. The platform is designed to evaluate and optimize TV ad investments with digital-like precision and granularity in real time, enabling advertisers to assess creative effectiveness and enhance media plans while benchmarking against competitors.

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iSpot.tv - Latest News and Updates

• iSpot.tv partners with IQVIA Digital to help pharma advertisers measure real-world impact across platforms.
• iSpot.tv's CEO, Sean Muller, will kick off the 10th Annual TV Disrupt event on March 19, 2025, in New York City, with a keynote on transforming ad spend into measurable impact, highlighting a decade of measurement innovations and future ambitions.
• Lisa Kuchar is leaving iSpot.tv as Sr. Director, Agency Partnerships in the United States to join The Walt Disney Company as Director, Addressable Sales.
• In 2024, RX pharma advertisers spent $5.15 billion on national TV ads, with significant shifts towards streaming, as detailed in iSpot.tv's Pharma TV Transparency Report.
• iSpot.tv will participate in the TV Disrupt event on March 19th in NYC, discussing ad-first solutions for audience measurement.

• Coldwell Banker achieved the #1 real estate ad for 10 years and saved an estimated 7-figures by using iSpot.tv's Pre-Market Creative Testing.

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