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iSpot.tv

🌎 ispot.tv

iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, providing fast, accurate, and actionable measurement and attribution solutions. The platform is designed to evaluate and optimize TV ad investments with digital-like precision and granularity in real time, enabling advertisers to assess creative effectiveness and enhance media plans while benchmarking against competitors.

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iSpot.tv - Latest News and Updates

• BOSCH rebranded to BOSCH HOME for its 2025 Super Bowl debut, indicating a strategic focus on home products.
• iSpot.tv reports a significant increase in estimated TV spend for several 2025 Super Bowl teaser commercials, including a rise from $201,254 to $7,132,065 for a FanDuel spot and from $1,740 to $4,256,246 for a Häagen-Dazs spot.
• iSpot.tv added a Carvana TV spot featuring Kristen Bell and Dax Shepard, while removing a Hyundai x Amazon TV spot.
• Liberty Mutual's TV ad 'LiMu Emu and Doug: Farmer' significantly increased its impressions to 789.9M and estimated TV spend to $8M.
• iSpot.tv updated its 2025 Super Bowl commercials lineup, adding Rocket Mortgage, Nerds Gummy Clusters, Angel Soft, and Novartis teasers, while removing Michelob ULTRA, Totino's, FanDuel Sportsbook, and Pringles teasers.

• Joseph Gray, Senior VP at iSpot.tv, announced that PDMI University will release a free course on video attribution toward the end of February.
• During CES 2025, iSpot.tv's Chief Commercial Officer Mark Myers discussed with ClickZ.com how the company is using AI to transform video measurement across TV, streaming, and social platforms.

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