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RivalSense tracks the most important product launches, fundraising news, partnerships, hiring activities, pricing changes, tech news, vendors, corporate filings, media mentions, and other developments of companies you're following 💡

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iSpot.tv

🌎 ispot.tv

iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, providing fast, accurate, and actionable measurement and attribution solutions. The platform is designed to evaluate and optimize TV ad investments with digital-like precision and granularity in real time, enabling advertisers to assess creative effectiveness and enhance media plans while benchmarking against competitors.

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iSpot.tv - Latest News and Updates

• iSpot.tv's 2025 Super Bowl advertisers include Pfizer with a cancer-focused ad, OpenAI's first Super Bowl spot, Nike's return after 27 years, Disney+ with a 'What If' campaign, and Dunkin' featuring Ben Affleck.
• Satoko Sato has joined iSpot.tv as Director Creative Backend in the United States, previously holding a position at iSpot.
• iSpot.tv released a report analyzing the impact of 2024 retail ad creativity on consumer purchase intent, highlighting their unique method of directly linking viewer responses to actual ad exposure.
• iSpot.tv will host a webinar on February 11 with Stellantis SVP & CMO Raj Register to reveal the secrets behind Ram Trucks and Jeep's Super Bowl ads.
• iSpot.tv data shows the Kansas City Chiefs led TV ad appearances this NFL season, with Patrick Mahomes featuring in more spots than any single team.

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