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RivalSense tracks the most important product launches, fundraising news, partnerships, hiring activities, pricing changes, tech news, vendors, corporate filings, media mentions, and other developments of companies you're following 💡

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iSpot.tv

🌎 ispot.tv

iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, providing fast, accurate, and actionable measurement and attribution solutions. The platform is designed to evaluate and optimize TV ad investments with digital-like precision and granularity in real time, enabling advertisers to assess creative effectiveness and enhance media plans while benchmarking against competitors.

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iSpot.tv - Latest News and Updates

• iSpot.tv updated its data availability for Red Robin TV commercials to February 5, 2025, and introduced new advertising insights including 'Ad-First Super Bowl Insights' and 'Now Delivers'.
• iSpot.tv replaced insights on video advertising trends with Super Bowl ad insights and updated vehicle ad listings, adding CarGurus and Carvana spots while removing Hyundai and GMC ads.
• iSpot.tv has restructured its leadership team, removing several executive positions including Chief Commercial Officer and EVP roles, and added Thomas Walker as an Executive Advisor and Board Member.
• iSpot.tv launched its Super Bowl LIX Ad Center offering creative and audience metrics for all related ads.
• On February 3, Lindsey Woodland, SVP of Client Data Science at iSpot.tv, spoke at The Media Insights & Engagement Conference about AI's impact on survey research and audience measurement.

• iSpot.tv Inc. reported that companies like Uber Eats, Bud Light, and MSC Cruises have secured 60-second Super Bowl ad spots.
• iSpot.tv's Creative Assessment found that Likeability and Relevance are key factors in driving Taco Bell ads' purchase intent, with their 2024 ad outperforming QSR norms by 10 points.

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