---

Brought to you by RivalSense - an AI tool for monitoring any company.

RivalSense tracks the most important product launches, fundraising news, partnerships, hiring activities, pricing changes, tech news, vendors, corporate filings, media mentions, and other developments of companies you're following 💡

---

iSpot.tv

🌎 ispot.tv

iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, providing fast, accurate, and actionable measurement and attribution solutions. The platform is designed to evaluate and optimize TV ad investments with digital-like precision and granularity in real time, enabling advertisers to assess creative effectiveness and enhance media plans while benchmarking against competitors.

---

iSpot.tv - Latest News and Updates

• iSpot.tv reported a 9% year-over-year increase in TV ad impressions during the NCAA Men's Basketball Tournament from March 20-30, with the games accounting for 25.21% of TV ad impressions.
• iSpot.tv reported that in March, Johnson & Johnson's Tremfya and AbbVie's Skyrizi topped their TV pharma ad rankings, with Tremfya achieving a 3.35% share of voice and 2.1 billion total impressions.
• Wes Freas from iSpot.tv will discuss how top brands use measurement data to enhance their media strategies at the MediaPost Brand Insider Summit QSR on April 9.
• iSpot.tv's Unified Measurement showed that 58% of TikTok impressions reached audiences who never saw the TV ad, according to a meta-analysis of 21 campaigns.

---

Sign up to receive regular updates

If you liked the insights, consider following your own companies of interest. Receive weekly insights directly to your inbox using RivalSense.