Irisity | Competitive Intelligence Profile
Irisity AB (publ) is a leading provider of AI-powered video analytics software, enhancing surveillance operations with its platform...
Irisity AB (publ) is a leading provider of AI-powered video analytics software, enhancing surveillance operations with its platform IRIS+. The technology offers real-time detection, alerts, and operational intelligence, proven in over 5000 sites with 20 years of experience in the market.
🛍️ Irisity Product and Pricing Intelligence →
📅 Irisity Event Participations →
⚖️ Irisity Regulatory Intelligence →
👔 Irisity Management and Leadership Team →
⚔️ Irisity Alternatives and Competitors →
💼 Irisity Hiring and Layoffs →
🤝 Irisity Partnerships, Clients and Vendors →
📈 Irisity Financial Performance, Fundraising, M&A →
🛍️ Irisity Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Irisity's loitering module detects and warns about people staying too long in restricted areas to prevent potential intrusions.
📅 Irisity Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Mike Metcalfe, Sales Director at Irisity, will represent the company as an exhibiting partner at VSX2025, Australia's premier venue safety and security conference.
⚖️ Irisity Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Irisity Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Executive Officer
[email protected] -
CGO[email protected]
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Vice President, Engineering Services[email protected]
⚔️ Irisity Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Evolon |
- GoodVision |
- Calipsa |
- Viisights |
- VCA Technology |
- SAIMOS |
- Xolaris |
- Megvii |
- Spot |
- Camio |
- Badal.io |
- Experience AI Solutions |
- Project Consulting |
- Mersive |
- Quantum Metric |
- Intellectyx |
- Pivot3
💼 Irisity Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Irisity elected Lucas de Mendoza as its new Chairman of the Board on June 30.
- Major shareholders of Irisity, representing 38% of shares, proposed a long-term incentive program for board member Bjørn Skou Eilertsen to encourage continued engagement.
🤝 Irisity Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Irisity partnered with Alphaiota to localize smart surveillance solutions and support digital transformation in Saudi Arabia.
- Irisity announced a strategic partnership and certified integration with Genetec to enhance operational efficiency and proactive security through AI video analytics.
📈 Irisity Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Irisity acquired Ultinous in February 2024 and reshaped its group operations to strengthen its financial future.
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