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Ipsos

🌎 ipsos.com

Ipsos is a global leader in market research, providing reliable information and insights into society, markets, and people. With a presence in 90 markets and a workforce of over 20,000 professionals, Ipsos specializes in delivering actionable insights through various data sources, including surveys, polls, and social media. The company emphasizes the importance of accurate and relevant information to help clients make confident decisions in a rapidly changing world.

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Ipsos - Latest News and Updates

• Ipsos has launched CX PersonaBot, a GenAI tool for interacting with research-identified personas using natural language.
• Ipsos introduced Product|Transfer, a generative AI solution to predict product performance for global market entries.
• Ipsos has been retained by PAMCo as its audience measurement partner for the next two years following a successful pilot with Barb in 2024.
• Ipsos partnered with Opyn to conduct a study on digital payments in Europe, presented at the Ecommerce Berlin Expo 2025.
• Ipsos explores the impact of generative AI on advertising effectiveness in their report 'Misfits and the Machine.'

• Ipsos collaborates with McDonald's Deutschland to develop innovative ad campaign analysis using AI, with insights shared by Robert Lindner, Senior Research Executive at Ipsos, on March 27, 2025.
• Ipsos India, in collaboration with IKEA, won the Most Effective Story Teller award at the MRSI Golden Key Awards 2024.
• Andre Galiano has joined Ipsos as Senior Vice President in the United States, previously serving as Partner at Ipsos Strategy3.
• Chrystal Ferguson has joined Ipsos as Vice President, Global Oncology Monitor in the United States, previously serving as Director, Business Insights at SAI MedPartners LLC.
• Ipsos is currently hiring for the position of Head of People Integration in the United Kingdom.

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