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Ipsos | Competitive Intelligence Profile

Ipsos is a global leader in market research, providing reliable information and insights into society, markets, and people. With...

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Ipsos is a global leader in market research, providing reliable information and insights into society, markets, and people. With a presence in 90 markets and a workforce of over 20,000 professionals, Ipsos specializes in delivering actionable insights through various data sources, including surveys, polls, and social media. The company emphasizes the importance of accurate and relevant information to help clients make confident decisions in a rapidly changing world.

Website
Headquarters
35 Rue du Val de Marne, Paris, 75013, FR
Size
10,001+ employees
Industry
Market Research
Specialities
Market Research

🛍️ Ipsos Product and Pricing News →

👔 Ipsos CEO, Management and Leadership Team →

⚔️ Ipsos Alternatives and Competitors →

💼 Ipsos Hiring and Layoffs →

🤖 Ipsos Developer, Integration and Automation News →

📈 Ipsos Financials, Fundraising and Valuation News →

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🛍️ Ipsos Product and Pricing News

  • Ipsos has launched CX PersonaBot, a GenAI tool for interacting with research-identified personas using natural language.
  • Ipsos introduced Product|Transfer, a generative AI solution to predict product performance for global market entries.
  • Ipsos will present insights on customer experience management at the Shift/CX 2025 event from March 10-14, featuring talks by Helen Bywater-Smith, Global Head of CX Advisory, and Dr. Markus Eberl, Chief Analytics Officer.
  • Ipsos is hosting the 39th edition of the Palmarès de la Pub on March 13, 2024, in partnership with FranceTV Publicité, to award the best advertisements, including a special prize for the best sponsor film of the Paris 2024 Games.
  • Kelly Beaver, CEO of Ipsos, participated in a discussion hosted by Julia Gillard on global gender issues ahead of International Women's Day.

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  • Ipsos, as the knowledge partner, collaborated with the Plant Based Foods Industry Association to launch the PBFIA-IPSOS Joint Report on India's plant-based foods sector, presented by Deepak Hanumantharavappa, Partner and Country Head at Ipsos, during the India Plant-Based Food Show 2025.
  • Zach Sanders, vice president of Ipsos Retail and Shopper Insights, participated as an industry expert in a marketing conference hosted by UWT's Business School.
  • Ipsos won three awards at the TOCii Awards 2025 for Conjoint Analysis, Customer Journey & Touchpoint Analysis, and Advertising Pretests.

👔 Ipsos CEO, Management and Leadership Team

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⚔️ Ipsos Alternatives and Competitors

  • AnswerLab
    • |
  • Nielsen
    • |
  • J.D. Power
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  • GfK
    • |
  • Sprinklr Insights
    • |
  • Qualtrics
    • |
  • Kantar Research Services
    • |
  • TapClicks
    • |
  • Meltwater
    • |
  • Factiva
    • |
  • Cortellis
    • |
  • CoRepo
    • |
  • Veeva Systems
    • |
  • GlobalWebIndex
    • |
  • GlobalData
    • |
  • Oscar Research
    • |
  • Geojunxion
    • |
  • Accutrend
    • |
  • IVC Research Center
    • |
  • Circana
    • |
  • Second Measure
    • |
  • GWI
    • |
  • Fraym
    • |
  • Huq
    • |
  • Sense Networks
    • |
  • autoGraph

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💼 Ipsos Hiring and Layoffs

  • Gary Minarich has joined Ipsos as President, Global Healthcare in the United States, previously serving as Vice President & Global Head of Commercial Analytics at IQVIA.
  • Ipsos is currently seeking a Chief Client Director in the United Kingdom.
  • Raed O. has joined Ipsos as Head of Client Organization - Jordan & Iraq, previously holding a position at another company.
  • Markus B. has joined Ipsos as Head of Site Reliability in Germany, previously serving as Director of DevOps at Tivian.
  • Bernd Jänichen has joined Ipsos as Head of Engineering in Germany, previously serving as System Analyst at Tivian.

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  • Ipsos appointed María Paula Molina as the new Country Manager of Colombia.
  • Ipsos is currently seeking a Senior Executive (IDP Sales) in Malaysia.
  • Verónica Vazart Ortiz has joined Ipsos as Head of Service Line - Creative Excellence in Colombia, previously serving as Latam Senior Client Relations Manager at Appinio.

🤖 Ipsos Developer, Integration and Automation News

  • Ipsos partnered with King's Global Institute for Women's Leadership to conduct a global study revealing a decline in anti-equality sentiments across 30 countries.
  • Google partnered with Ipsos to research trends and sentiment among students in higher education.
  • Ipsos has been retained by PAMCo as its audience measurement partner for the next two years following a successful pilot with Barb in 2024.
  • Ipsos partnered with Opyn to conduct a study on digital payments in Europe, presented at the Ecommerce Berlin Expo 2025.
  • Ipsos collaborated with Google to conduct a study showing that Google Cloud certifications enhance career opportunities and drive business efficiencies.

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  • Ipsos collaborates with McDonald's Deutschland to develop innovative ad campaign analysis using AI, with insights shared by Robert Lindner, Senior Research Executive at Ipsos, on March 27, 2025.
  • Ipsos upgraded its telephony system to Genesys Cloud for better cost efficiency and operational benefits.
  • Ipsos assisted Pringles with their Super Bowl ad campaign.

📈 Ipsos Financials, Fundraising and Valuation News

  • Ipsos has acquired Ipec, a leading public and political opinion research firm in Brazil, to strengthen its Public Affairs market position.
  • Ipsos reported a 30% growth in digital solutions and generated EUR430 million in free cash flow for 2024, despite facing challenges in the US and China.
  • Ipsos reported a 2.1% revenue increase in 2024, driven by strong consumer insights and digital platform growth, despite slower Q4 growth and challenges in the US and UK.

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