Innovid | Latest News & Updates - Nov 22, 2024 Release

On November 22, Innovid's CMO, Dave Cushion, discussed the strategic vision behind a recent merger in a podcast episode with Mediaocean's CMO, Aaron Goldman...


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Innovid

🌎 innovid.com

Innovid is an independent advertising and analytics platform specializing in connected TV (CTV) advertising, streaming, personalization, and measurement for the world's largest brands. Headquartered in New York City, Innovid offers a global infrastructure that enables data-driven personalization, real-time decisioning, and accredited measurement, optimizing advertising investments across various screens and devices. The company is publicly traded on NYSE under the ticker CTV.


Innovid - Latest News and Updates

  • On November 22, Innovid's CMO, Dave Cushion, discussed the strategic vision behind a recent merger in a podcast episode with Mediaocean's CMO, Aaron Goldman.
  • Bill Wise announced Innovid's acquisition, emphasizing the importance of people and culture for its success.
  • Mediaocean plans to acquire Innovid and merge it with Flashtalking.
  • Dan Mouradian, SVP of Global Client Solutions at Innovid, highlights the opportunity to use digital best practices like dynamic and personalized ads for streaming NFL games, optimizing ad performance in real-time.

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