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Innovid

🌎 innovid.com

Innovid is an independent advertising and analytics platform specializing in connected TV (CTV) advertising, streaming, personalization, and measurement for the world's largest brands. Headquartered in New York City, Innovid offers a global infrastructure that enables data-driven personalization, real-time decisioning, and accredited measurement, optimizing advertising investments across various screens and devices. The company is publicly traded on NYSE under the ticker CTV.

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Innovid - Latest News and Updates

• Innovid is participating in the 4As Decisions event in Atlanta this week, with Dani Cushion moderating a discussion on ad fatigue and frequency management.
• Innovid provides campaign delivery services for Netflix's European programmatic beta program.
• Innovid is recognized as a key reporting tool in digital analytics for media landscape analysis.
• Dave Helmreich, former chief commercial officer at Innovid, has been appointed as the CEO of TripleLift.
• Innovid helped Davis Elen Advertising achieve a 28% incremental reach and 35% CPM savings for McDonald's and Toyota using its Harmony Reach & Frequency tool.

• JPMorgan Chase & Co. increased its stake in Innovid by 326.4% during the third quarter, owning 205,249 shares valued at $369,000.

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