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Incremental

🌎 incremental.com

Incremental is a software development company based in Baltimore, Maryland, specializing in neutral retail media measurement and predictive analytics. The company aims to unlock incremental growth through cross-channel analytics, providing a comprehensive view of media and retail data to enhance campaign optimization and drive growth for retail media buyers.

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Incremental - Latest News and Updates

• David Pollet, CEO of Incremental, announced plans to attend CES.
• Incremental's CEO David Pollet emphasizes the importance of looking beyond advertising to evaluate performance in retail media, highlighting the need for specialized measurement to address issues like pricing and promotion.
• David Pollet, CEO of Incremental, will be speaking at the CES2025 event during the unveiling of the State of Retail Media report.
• Incremental helped a national grocery brand achieve twice the incremental return on investment and exceed revenue targets by using their Scenario Planning and Forecasting platform during the holiday season.

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