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Huel

🌎 huel.com

Huel is a company that offers nutritionally complete food products containing vitamins, minerals, protein, essential fats, carbs, and fiber. They aim to provide convenient, affordable, and sustainable food options with minimal impact on animals and the environment. The company has a strong online community dedicated to helping and teaching each other.

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Updates as of Sep 07, 2024

• Huel has expanded its product range at Welcome Break stores to include Complete Nutrition Bars, Daily A-Z Vitamins, and Black Edition RTD.
• Huel launched a running bundle including Huel Running Socks in partnership with Runna and Let's Do This.
• Huel has received a B Corp Award.
• Huel recently launched a caffeinated vitamin drink called Daily A-Z and a high protein version of their ready-to-drink shake called Huel Black Edition RTD, according to Chief Technology Officer Ollie Scheers.
• The Advertising Standards Authority (ASA) ruled that Steven Bartlett's online reviews of Huel were not impartial due to his role as a director at Huel, leading to the removal of the adverts from social media.

• Huel launched Energy+ in the US, a 35-calorie, 100% plant-based drink with 27 vitamins and minerals, 200mg caffeine, and real fruit.
• The Advertising Standards Authority banned Huel ads promoted by Steven Bartlett for not disclosing his position as a director at the company.
• Huel Inc. was sued by Frangie Espinal in the New York Southern District Court on August 6, 2024, for civil rights violations under the Americans with Disabilities Act.
• Huel celebrated HuelFest 2024, a wellness festival featuring activities like yoga, sound healing, and performances by in-house musicians, marking milestones such as selling over 400 million meals and launching Energy+ in the US.
• Huel is now available at GNC with a launch event on September 14th.
• Kristen Holmes, Global Head of Human Performance at WHOOP, has joined Huel's Science Advisory board.
• Marcel Welski has joined Huel as Head of Sales DACH.
• Huel accounts for 19% of all customer acquisitions through Mention Me, with 60% of referrals becoming new customers.
• Huel launched a new ambassador program offering commission and personal storefronts to influencers with over 1.5K followers.
• Huel introduced a new product called Energy+.
• Huel has launched a new affiliate program offering commissions, complimentary products, and personalized storefronts for influencers with over 1.5K followers.
• Florian Welker left Huel as Head of Sales DACH in the Greater Leipzig Area to join LANCH as Head of Retail Sales Germany.
• Huel started manufacturing its products in-house at their new MK facility after a year of setup and hiring a diverse operations team.
• Huel recently introduced pineapple & mango Daily A-Z vitamins.
• Huel's product page design effectively uses clear, benefit-driven messaging to convert customers, featuring a prominent '70% OFF HUELWEAR SALE - NOW ON!' announcement.
• Huel introduced two new Daily Greens flavors: Watermelon and Lemon & Ginger.
• Huel will sponsor the 'Tech Talk Series' event on August 21, 2024, in Birmingham.
• Huel's R&D x Operations project was nominated for the BizClik Procurement & Supply Chain awards for Project of the Year, and Daniel Jones, Senior Product Supply Manager, was nominated for the Future Leader award.
• This weekend, Huel teamed up with Runna to deliver editorial content on post-run stretches, speed optimization, and electrolyte use.
• Huel's CEO James McMaster attended a quarterly get-together in Birmingham to discuss the CTO function with Ollie Scheers and improve internal communication.

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