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RivalSense tracks the most important product launches, fundraising news, partnerships, hiring activities, pricing changes, tech news, vendors, corporate filings, media mentions, and other developments of companies you're following 💡

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Huel

🌎 huel.com

Huel is a company that offers nutritionally complete food products containing vitamins, minerals, protein, essential fats, carbs, and fiber. They aim to provide convenient, affordable, and sustainable food options with minimal impact on animals and the environment. The company has a strong online community dedicated to helping and teaching each other.

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Updates as of Oct 07, 2024

• Huel has launched the Black Edition RTD in the US and introduced new products like Daily Greens and Chick’n & Mushroom Pasta in cups.
• The ASA investigated an Instagram post featuring Huel founder Julian Hearn for comparing his product to fresh green vegetables.
• Huel has launched a new Choc Chip Cookie Dough flavor in their Complete Nutrition Bar range, now available at Sainsburys and online.
• Huel launched 11 new products, including a Cookie Dough nutrition bar and various RTD flavors, across Sainsbury's nationwide as announced by Grocery Manager Alicia Abrahams on October 1, 2024.
• Huel showcased its high protein meal drinks, snack bars, Daily Greens powders, and Energy+ drinks in a US store.

• Huel is sponsoring the Four Nations Golf Tournament at The Belfry Hotel.
• Rebecca Williams has become the Head of Nutrition at Huel.

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