---

Brought to you by RivalSense - an AI tool for monitoring any company.

RivalSense tracks the most important product launches, fundraising news, partnerships, hiring activities, pricing changes, tech news, vendors, corporate filings, media mentions, and other developments of companies you're following 💡

---

Huel

🌎 huel.com

Huel is a company that offers nutritionally complete food products containing vitamins, minerals, protein, essential fats, carbs, and fiber. They aim to provide convenient, affordable, and sustainable food options with minimal impact on animals and the environment. The company has a strong online community dedicated to helping and teaching each other.

---

Huel - Latest News and Updates

• Huel has partnered with Holland & Barrett to launch a new concept store in Cardiff featuring an interactive Huel Bay and plans a full takeover of the in-store yoga studio on April 12th.
• Huel launched the 'Cookies and Cream' Black Edition RTD in Tesco, developed by NPD technologist Lillie Jenkins.
• Huel has expanded its product line in Tesco with three new Black Edition flavors, including Cookies & Cream, featuring 35g of plant-based protein and 26 vitamins and minerals.
• Huel's Chief Technology Officer, Ollie Scheers, is exploring AI tools like Lovable to quickly build internal web apps and landing pages with embedded AI features.
• Huel has implemented sensory booths at their headquarters for regular taste testing to improve product flavors and maintain quality, as shared by CEO James McMaster.

• Huel showcased its ready-to-drink products at the Aramark UK Innovation Expo, emphasizing their high protein, fiber, carbohydrates, and essential vitamins and minerals.
• Andrew Hastings has joined Huel as Engineering Manager in the Greater Leicester Area, previously serving as Engineering Maintenance Manager at Florette UK & Ireland.
• Huel is offering a discount on supplements with the code 'TRACYKISSDOTCOMHUEL' for a limited time.

---

Sign up to receive regular updates

If you liked the insights, consider following your own companies of interest. Receive weekly insights directly to your inbox using RivalSense.