Hootsuite News | Sep 04, 2024
Hootsuite's new social listening solution revealed that 71% of social posts mentioning brand mascots in the last 30 days had a positive sentiment, leading to an 8% boost in engagement and a 10% increase in likes for their own mascot's appearances...
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Hootsuite is a social media management platform that offers scheduling, content creation, analytics, and social listening tools. It provides solutions for launching social campaigns, managing customer conversations, and enhancing social commerce experiences. Hootsuite Academy offers free online education and certifications in social media skills.
- Hootsuite's new social listening solution revealed that 71% of social posts mentioning brand mascots in the last 30 days had a positive sentiment, leading to an 8% boost in engagement and a 10% increase in likes for their own mascot's appearances.
- Hootsuite introduced a feature to schedule Instagram Stories directly from its dashboard, allowing users to plan and publish Stories without manual intervention.
- Emily Karras, Director of People Operations at Hootsuite, announced the release of Hootsuite's Healthcare Social Media Trends Report.
- The Scottish Government uses Hootsuite for scheduling social media posts with an annual cost of $2988 + VAT.
- Hootsuite collaborated with Giant Ant to create a film showcasing its social media toolkit.
- Hootsuite won the TECH CARES AWARD 2024 from TrustRadius for its strong commitment to corporate social responsibility.
- Hootsuite has replaced its Heyday FAQ Conversational AI chatbot with a Generative AI chatbot for 24/7 support.
- Hootsuite's CEO stated that most businesses with an online presence are not fully using social media to boost revenue.
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