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Brought to you by RivalSense - an AI tool for monitoring any company.

RivalSense tracks the most important product launches, fundraising news, partnerships, hiring activities, pricing changes, tech news, vendors, corporate filings, media mentions, and other developments of companies you're following 💡

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Hootsuite

🌎 hootsuite.com

Hootsuite is a social media management platform that offers scheduling, content creation, analytics, and social listening tools. It provides solutions for launching social campaigns, managing customer conversations, and enhancing social commerce experiences. Hootsuite Academy offers free online education and certifications in social media skills.

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Hootsuite - Latest News and Updates

• Hootsuite has updated its platform to include engagement rate benchmarks for 12 industries and now refers to Twitter as 'X'.
• Hootsuite has added Professional Services to its departments and expanded job locations to include Milan and Rome, Italy.
• Hootsuite's Social Media Trends 2025 report reveals that over 60% of social content now aims to entertain, educate, or inform, with social listening ranked as the second-highest priority for organizations.
• Hootsuite's Darian Mavandad and Margaret Kapitany will discuss optimizing review keywords for AI-powered ranking signals in a webinar on February 6.
• Hootsuite successfully hired a Senior User Researcher in just 18 days using Braintrust, ensuring their critical project started on schedule in 2025.

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